Key Highlights
- YouTube will begin informing viewers when the content they’re seeing is synthetic.
- A new label will be added that will indicate that some of the content was altered or synthetic.
In order to ensure the ethical use of AI, YouTube has brought new policies. It will remove all the AI-generated Deepfake Videos and content that is likely to spread misinformation, content imitating others and more. By setting these standards on the platform the company will tackle difficulties that AI brings on the platform and will inform users on the platform that the content they are viewing is synthetic.
YouTube will roll out updates over the coming months and into the new year to protect viewers from AI-generating content uploaded on the platform introducing new risks. The video-sharing platform via its blog post says, “Generative AI has the potential to unlock creativity on YouTube and transform the experience for viewers and creators on our platform. But just as important, these opportunities must be balanced with our responsibility to protect the YouTube community. All content uploaded to YouTube is subject to our Community Guidelines—regardless of how it’s generated—but we also know that AI will introduce new risks and will require new approaches.
We’re in the early stages of our work and will continue to evolve our approach as we learn more. Here’s a look at what YouTube will roll out over the coming months and into the new year.”
The technically manipulated content generated by AI could endanger viewers or mislead them if they don’t know that the video has been edited or is artificially produced. To address this concern, over the coming months, YouTube will begin informing viewers when the content they’re seeing is synthetic. YouTube will as the content creators notify users when they have used artificial intelligence (AI) tools to produce altered or synthetic content. The company will add new options for creators to select when uploading content, allowing them to flag content that includes realistic altered or synthetic material.
Note that content creators who choose not to disclose this information may be subject to content removal, suspension from the YouTube Partner Program, or other penalties.
YouTube will inform viewers that the content may be altered or synthetic in two ways:
- A new label will be added that will indicate that some of the content was altered or synthetic.
- YouTube will apply a more prominent label to the video player for select content about sensitive topics.
“We’ve heard continuous feedback from our community, including creators, viewers, and artists, about the ways in which emerging technologies could impact them. This is especially true in cases where someone’s face or voice could be digitally generated without their permission or to misrepresent their points of view,” YouTube said.
Soon it would be possible to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual, including their face or voice, using our privacy request process.
As per YouTube not all content will be removed from YouTube it considers a variety of factors when evaluating these requests. In addition to this music partners can also request the removal of AI-generated music content that mimics an artist’s unique singing or rapping voice. Labels or distributors representing artists participating in YouTube’s early AI music experiments will be able to request these removals.
