The music and video streaming space in India has seen a number of new players recently and among them, it was Spotify which managed to grab the most attention. Right after the Sweden-based music streaming app got launched in India, Google has rolled out its YouTube Music, YouTube Music Premium and YouTube Premium in the country.
Before we get into more details, we should add here that while YouTube Music supports advertisements, YouTube Music Premium and YouTube Premium are ad-free. The two services were launched in seventeen countries including the United States last year in June. Google has made them available in India after eight months of their global launch.
It is worth noticing that YouTube Music and YouTube Premium are not the only two music/video services by Google. The search giant has already launched Google Play Music and Google Play Movies services in India. Other than this, a number of apps and services in India will be giving YouTube Music a tough competition. While YouTube Premium would only be enhancing the regular YouTube experience, YouTube Music will be seen competing with Spotify, Gaana, Wynk, JioSaavn and more.
According to YouTube, YouTube Music will be available on the web and also as a standalone app. The service will offer albums, playlists, originals, artist radio and its own collection of remixes, live performances and music videos. There are two versions of the service – a paid one that is ad-free, and a free one that comes with advertisements. Furthermore, the paid service will let you play music and videos in the background while you do other things on your smartphone. We should mention that this is not available in the regular YouTube app as the music video stops as soon as the user launches another app.
The paid service will also let you download music offline.
The price of YouTube Music Premium begins at Rs 99 a month. However, there is an introductory offer with which you can get three months free for YouTube Music Premium. But then, it will only be available to those who have never tried or used any of YouTube or Google’s music streaming services earlier.
The company has also added that the paid subscriber of Google Play Music will also have access to YouTube Music Premium without having to pay anything extra. The app is available on Android as well as iOS.
Speaking of YouTube Premium, it is available to Indian subscribers for Rs 129 a month. If you get this, you will automatically have access to YouTube Music Premium. YouTube Premium will give users access to originals, an ad-free experience, and offline downloads.