Key Highlights
- YouTube is launching a new feature that will force video creators to disclose whether the content they upload is AI-generated.
- It is necessary to add YouTube labels to videos in both long and short formats.
In an effort to curb artificial intelligence (AI)-)-generated content on its platform, YouTube has requested that content creators declare a video has been modified or created using AI tools. In addition to this, it is necessary to include an AI content label when a video on a delicate subject is posted. If they fail to do so, YouTube will automatically apply labels. YouTube will also penalise creators who fail to disclose AI-generated content.
YouTube is launching a new feature that will force video creators to disclose whether the content they upload has been significantly altered or is artificially created and appears realistic. As per the company, this tool will make it simple for content creators to include this disclaimer because it will be integrated into the existing upload procedure.
The company via blog post said, “Generative AI is transforming creativity on YouTube, which means that we need to transform the ways we are maintaining a transparent and healthy ecosystem for both creators and viewers. That’s why we’re beginning to roll out a new tool today that will require creators to share when the content they’re uploading is meaningfully altered or synthetically generated and seems realistic. This new tool will live in the existing upload flow, making it easy for creators to add this disclosure.”
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It should be noted that it is necessary to add YouTube labels to videos in both long and short formats. Otherwise, the company will penalise content creators who fail to disclose AI content. “To help creators, we may proactively select disclosure on their behalf if they disclose the use of altered or synthetic content in the title or description of their video.”
The YouTube labels will first show up on mobiles and tablets, according to YouTube. New labels will share with viewers the context that creators share in the upload flow. This extra transparency will show up in the expanded description for the majority of videos.
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If a creator creates a YouTube Shorts that makes use of one of YouTube’s generative artificial intelligence (AI) effects, such as Dream Track or Dream Screen, there are no additional steps required to disclose currently. The tool will automatically disclose the use of AI for creators. YouTube will add a label to the description section of creators’ videos if they choose “Yes” to highlight that their content is synthetic or altered. Also disclosing content as altered or synthetic won’t affect their viewership or impact its eligibility to earn money.
“It can be misleading if viewers think a video is real when it’s actually been meaningfully altered or synthetically generated to seem realistic. When content is undisclosed, in some cases YouTube may take action to reduce the risk of harm to viewers by proactively applying a label that creators will not have the option to remove “, the company said.
