The latest Flipkart Big Billion Days ad has set the internet sleuths on overdrive. In the glitzy spot, viewers believe they spotted the iPhone 17 Pro Max design, days before Apple’s September 9 “Awe dropping” event. The blink-and-you-miss-it moment features director Farah Khan holding a white phone with a long horizontal camera bar, which mirrors recent leaks. Nothing is official, of course. But it is exactly the kind of tease that sends tech timelines into a tizzy.
What the ad shows
Flipkart’s new “Kuch Bhi Ho Sakta Hai” trailer rolls out a red carpet of celebrities. Amid the cameos, Farah Khan’s handset draws attention because of its elongated rear camera strip with three lenses and a clean, white finish. The horizontal camera bar has been one of the most persistent design rumours for the Pro models this year, so the alignment feels hard to ignore for fans tracking every breadcrumb.
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Why people think it is the iPhone 17 Pro Max
There are two big reasons. First, the horizontal camera bar fits the shape and lens count tipped by well-known Apple watchers. Second, the timing lines up neatly with Apple’s event, where the company is widely expected to unveil the iPhone 17 series. When a starry Indian retail ad features a phone that matches those rumours right before launch week, speculation naturally spikes.
iPhone 17 Pro Max specs and features (expected)
Treat these as informed rumours rather than facts. The Pro Max is tipped to bring meaningful upgrades that target both creators and power users.
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Display and design: 6.9-inch LTPO OLED with 120 Hz ProMotion, slimmer bezels and a horizontal camera bar that houses three rear cameras.
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Performance: A next-gen A19 Pro chip with a beefier Neural Engine to better power Apple Intelligence features.
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Cameras: Triple 48 MP array covering wide, ultrawide and telephoto, plus a 24MP selfie camera for sharper portraits and higher detail in video calls.
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Battery and charging: A larger cell, potentially around the 5,000 mAh mark, with faster wireless support and whispers of 50W MagSafe charging for quicker top-ups.
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Quality of life: Vapour-chamber cooling for sustained performance, and iOS 26 with UI polish and AI-centric tools.
Again, the precise numbers will only be clear once Apple goes on stage. Still, the shape of the upgrade seems consistent across multiple briefings and leak tracks.
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Launch timeline and what to expect
Apple’s invite says September 9. That means any retail teasers and accessory listings will keep popping up in the lead-up. If history is a guide, preorders should start later the same week, with first sales soon after in select regions. Expect the usual shuffle of colours, storage tiers, and a clear split between standard and Pro models.
If that Flipkart clip did show the iPhone 17 Pro Max, it is a clever way to hype both a blockbuster sale and a blockbuster phone. My take is simple. The cameo looks deliberate, the timing is perfect, and the iPhone 17 Pro Max design narrative just got a little louder. We will know soon whether the real thing matches the shiny tease.
Step 1: Launch 
Step 1: Launch 
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