In an era when binge-watching is practically an Olympic sport, your TV needs to step up its game. Enter Elista’s latest offering: the new QLED Google TV range, available in three appetising screen sizes—55-inch (4K UHD), 43-inch (Full HD), and a compact yet mighty 32-inch (HD). With prices starting at just Rs 23,990, the keyword here is “affordable luxury.”
In This Article
Redefining the Smart TV Game
Elista, a rapidly rising star in India’s fiercely competitive consumer electronics arena, has strategically enhanced its smart entertainment portfolio with these Google-powered QLED televisions. While other brands fight for shelf space, Elista has positioned itself neatly by delivering meaningful innovations without burning holes in pockets.
CEO Pawan Kumar encapsulates the approach perfectly, stating, “Smart TVs have emerged as one of our top-performing product categories. Aligned with our tagline ‘built for U’, our new QLED Google TV lineup meets evolving consumer aspirations with cutting-edge technology and accessible pricing.”
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Smarter TV Viewing, Thanks to Google
At the heart of these new screens is Google TV, Google’s intuitive interface that transforms chaotic content consumption into a personalised, seamless viewing experience. Say goodbye to app-switching fatigue. With built-in Google Assistant and Chromecast, these TVs allow effortless voice commands, content searches, smart home integrations, and quick screen mirroring from your phone.
Pre-installed apps like Netflix, Prime Video, Jio Hotstar, SonyLIV, and YouTube ensure you’re always just a click away from your favourite binge-worthy content. Whether you’re into suspense thrillers, laugh riots, or adrenaline-pumping sports events, Elista’s new TVs have got you covered.
Visual Treat with HDR10 and Dolby Audio
Picture quality is king, and Elista’s QLED panels deliver. Expect richer colours, deeper contrasts, and luminous brightness that make visuals pop. The flagship 55-inch model supports 4K UHD and HDR10, delivering images so sharp you might just reconsider stepping out for movie nights.
Complementing the crisp visuals is Dolby Audio, paired with a robust 48W built-in soundbar in select models, ensuring your audio experience matches the cinematic visuals. Edge-to-edge bezel-less design adds aesthetic sophistication, elevating any room it graces.
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Seamless Connectivity, Smooth Streaming
Elista understands your need for speed (and smooth streaming). Dual-band Wi-Fi support (2.4GHz & 5GHz) means buffering frustrations are history. With two HDMI ports, easily connect gaming consoles or external sound systems, while built-in Chromecast enables effortless casting from mobiles and tablets.
Pricing and Availability: Big Features, Reasonable Price
- 32-inch HD QLED: Rs 23,990
- 43-inch Full HD QLED: Rs 35,990
- 55-inch 4K UHD QLED: Rs 69,990
These new Elista QLED Google TVs are available now at major retail outlets nationwide.
With a manufacturing hub in Kadappa, Andhra Pradesh, and a strong commitment to the ‘Make in India’ initiative, Elista is not just aiming for a domestic win; it’s gearing up for global prominence. Already present in markets like Tanzania, UAE, Africa, CIS, and Asia, the brand targets Rs 1,500 crore in revenue by 2026.
With these new QLED Google TVs, Elista proves that premium home entertainment doesn’t have to be a wallet-draining experience. It’s a savvy move in a crowded market, hitting the sweet spot of quality, innovation, and affordability. Your weekend binge sessions just got a serious upgrade.
