Nothing, a London-based technology firm, has appointed Himanshu Tandon as Vice President of Business for its sub-brand CMF, where he will oversee global strategy, growth, and go-to-market execution, with India serving as a key global expansion hub.
Nothing has recruited Himanshu Tandon, the previous Poco India Head, as Vice President of Business at CMF, after the company’s recent move of its global marketing operations to India. Tandon will be in charge of global strategy, growth, and go-to-market.
Carl Pei, CEO of Nothing, said: “We created CMF to address a gap in the mass-market consumer tech segment, which had become predictable, uninspiring, and overly focused on specs at the expense of the user experience. CMF brings innovation and thoughtful design while delivering an uncompromised experience in a segment where shortcuts have been too common. The market response has been overwhelmingly positive, highlighting the brand’s potential. Himanshu’s proven success in the industry makes him the ideal leader to drive CMF forward. His strategic insight and deep knowledge of the industry will be instrumental in shaping CMF’s next phase of growth.”
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According to CMF by Nothing, their goal is to develop attractive, useful daily technology. With its worldwide marketing operations in India, the brand has established the country as a vital base for global expansion. Himanshu Tandon, a seasoned leader with expertise in expanding POCO, said to drive CMF’s growth and position India as a hub for global expansion.
Himanshu Tandon, VP of Business of CMF, said: “Nothing has been one of the most exciting and disruptive forces in the tech industry over the last decade, standing out for its design innovation and willingness to challenge the status quo. What excites me most about CMF is how it has evolved into a brand that genuinely speaks the language of today’s youth. In this role, my goal is to help CMF become a cultural keystone for Gen Z and young consumers worldwide. It’s an incredible opportunity to join a team that thrives on breaking boundaries, and I’m thrilled to begin this next chapter with CMF.”
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For those who are unaware, Himanshu Tandon, who has eight years of senior leadership experience, was most recently Country Head of POCO India. He has received several awards for his efforts, including Times 40 Under 40, Tech Personality of the Year 2023, and Economic Times Most Promising Leader in Asia.
