Amazon is turning up the speed dial again. The company has expanded its ultra-fast service to Mumbai, making the Amazon Now Mumbai rollout official for select neighbourhoods alongside existing coverage in Bengaluru and Delhi. The promise is simple and very on-trend in India right now: everyday essentials at your doorstep in about 10 minutes, backed by a growing network of compact, tech-enabled sites that sit close to where people live.
In This Article
What Amazon Now actually delivers
Amazon Now is not just a snack-and-soda button. The curated catalogue spans groceries, personal care, beauty, baby products, pet supplies, electronic accessories, small appliances, and those last-minute festive buys. Prime members keep their usual perks, which means Prime free delivery still applies to eligible orders.
Speeds at a glance
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Essentials in minutes using the Amazon Now storefront
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Full grocery assortment and roughly 40,000 additional items within hours
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Over 1 million items for same-day delivery
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Another 4 million items will be delivered the next day
How the 10-minute model works
The secret sauce is a web of micro fulfilment centres placed inside city clusters. These smaller facilities are tuned to hyperlocal demand, so fast-moving items are always within striking distance. Inventory placement is guided by real-time data, pick paths are short, and riders start closer to the customer, which is how a 10-minute promise becomes practical at scale.
Coverage and availability
The Mumbai rollout is live in select pin codes to start, with more neighbourhoods lighting up over the coming weeks. Bengaluru and Delhi continue to expand as well. If you want to check your area, open the Amazon app and look for the “10 mins” icon on the top banner inside the grocery and essentials section.
Why this matters now
India’s ultra-fast delivery market has matured quickly, and competition is fierce. Consumers have embraced the format for top-up grocery runs and unplanned essentials, while platforms continue to balance convenience with unit economics. Amazon’s entry puts additional pressure on incumbents that popularised 10-minute groceries, and the build-out of operations infrastructure suggests this is not a short-lived experiment in ultra-fast delivery in India.
Read Also: iPhone 16 and iPhone 16 Pro price in India reduced, iPhone 16 Pro and Pro Max discontinued
What Amazon is saying
Amazon says early signals have been strong. Internal metrics point to sustained month-over-month growth in orders in pilot cities and increased shopping frequency among Prime members once they try the 10-minute option. The company has opened more than 100 micro-sites across Bengaluru, Delhi, and Mumbai and plans to add hundreds more by year-end, which should lift availability and selection as the festive season arrives.
Bottom line
Amazon Now is leaning on proximity, data, and a very large catalogue to make speed feel routine. If execution keeps pace with ambition, Mumbai’s quick-commerce scene just got a lot more interesting.
