Samsung launched the “Go Save Today” campaign on Bespoke AI Air Conditioners

Samsung has launched the “Go Save Today” campaign to promote its Bespoke AI Air Conditioners, with a focus on offering substantial savings to customers during the festive period. The campaign is built on three important foundations: lower GST rates, improved warranty benefits, and energy-saving features. Customers may save up to Rs 21,000 with free installation, great cashback incentives, and extended warranty benefits.

Customers receive a special discount on premium Bespoke AI ACs as part of the “Go Save Today” promotional effort. This offer, known as the 5-5-50 deal, adds 5 months of comprehensive warranty coverage on top of the standard 5-year warranty. To take advantage of this offer, buyers must make their purchase between September 22 and November 10, 2025, totalling a 50-day window for eligibility.

This sale seeks to provide value and encourage customers to buy new air conditioners as part of their festive shopping.

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During the Christmas season, Bespoke AI Air Conditioner clients may enjoy a variety of financial perks, including a GST savings of up to Rs 3,800. They will also receive free installation of Rs 1,500 and a potential bank payback of up to Rs 4,000. These incentives provide an excellent chance for families to acquire the more modern and energy-efficient Bespoke AI ACs.

Customers who purchase Samsung’s Bespoke AI ACs will receive an additional 5-month warranty in addition to the existing 5-year comprehensive warranty, which is worth up to Rs 12,000. This improved warranty, along with a drop in GST rates, makes Samsung Air Conditioners more accessible to consumers than before.

Consumers may take advantage of festive offers at Samsung-approved partner stores, on Samsung.com, and across major e-commerce platforms.

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Ghufran Alam, Vice President, Digital Appliances, Samsung India, “We are delighted to celebrate the festive season with our consumers through the ‘Go Save Today’ campaign, making our advanced technology more accessible than ever. Our 5-5-50 offer is one of a kind, introduced to incentivise families to bring home Bespoke AI Air Conditioners with GST reduction benefits, extended warranty, free installation, and bank cashback. Our Bespoke AI Air Conditioner range continues to enhance everyday living, and these offers make smarter, energy-efficient cooling more rewarding.”