Sony India has officially announced two new BRAVIA televisions – the BRAVIA 9II and the BRAVIA 7II. Both models feature True RGB technology, which means both TVs make use of the RGB Backlight Master Drive Pro for enhanced picture quality. Additionally, they come integrated with Acoustic Multi-Audio+ technology with a beam tweeter for better sound quality. Furthermore, these are equipped with Google TV featuring Gemini. Here is more on the product.
Sony’s flagship True RGB televisions for 2026 are now available in India. As of now, the firm is offering two models: the BRAVIA 9II and the BRAVIA 7II. So the BRAVIA 9II is available in 75 and 85-inch models, whereas the latter one includes four variants. Check out their pricing below.
| Model | Screen Size | MRP (INR) | Best Buy (INR) | Availability |
| BRAVIA 9II | 75 (190 cm) | 8,39,900/- | 5,39,990/- | 29th June 2026 Onwards |
| 85 (215 cm) | 9,89,900/- | 669,990/- | ||
| BRAVIA 7II | 55 (140 cm) | 3,59,900/- | 2,21,990/- | Available now |
| 65 (165 cm) | 4,39,900/- | 2,74,990/- | ||
| 75 (190 cm) | 6,19,900/- | 4,19,990 | ||
| 85 (215 cm) | 7,19,900/- | 5,29,990 |
In terms of availability, Sony’s True RGB television portfolio can be purchased via the company’s official website, across Sony retail stores (Sony Centre and Sony Exclusive), ShopatSC.com, leading electronics outlets and major e-commerce platforms across India.
Also Read: OnePlus N6 Vs Realme P4R: Which is a better value-for-money phone?
Specifications and Features
Sony’s BRAVIA 9II and 7II televisions come with the proprietary RGB Backlight Master Drive Pro, which allows for meticulous control of red, green, and blue light sources. According to the company, the BRAVIA 9II is improved with True RGB technology, which enhances brightness, colour volume, and overall picture quality compared to standard LED models. For optimised performance there is the Advanced AI Cognitive Processor XR, which adjusts colour, contrast, and brightness in real-time for an enhanced viewing experience.
The BRAVIA televisions are further improved by new LED controllers such as RGB Triluminos Max and Luminance Booster Pro, which offer purer light and richer colours, including smoother tonal transitions. Whereas the Immersive Black Screen Pro technology provides glare-free viewing with intensified black levels and better detail in darker scenes. Audio quality is enhanced through Acoustic Multi-Audio+; the feature is said to align sound positioning with the on-screen action, delivering an enhanced, immersive auditory experience.
Additionally, there is support for formats such as Dolby Vision, Dolby Atmos, DTS:X, and IMAX Enhanced, which ensures an authentic and enriched viewing experience. Also, the XR Contrast Booster feature assists the device in achieving exceptional peak brightness. The independent RGB LED control and X-Wide Angle Pro technology improve visibility at wide viewing angles. Moreover, Voice Zoom 3 and 3D Surround Upscaling create broader soundscapes.
Also Read: Today’s Garena Free Fire MAX redeem codes are out: quickly redeem them (30 June, 2026)
It runs on Google TV, featuring Gemini AI, which provides a personalised entertainment experience. It also includes Sony Pictures Core with key blockbuster films with near 4K UHD resolution using PureStream.
