Earlier this week, Meta launched its first media generation mode, Muse Image. Users can access this AI image generator on Meta AI, Instagram, and WhatsApp. One of the concerning things about this AI model is that it can be summoned by Instagram users to create images based on the pictures you’ve uploaded to your profile. To make things worse, every user is opted into this feature by default. Don’t want anything to do with it? Here’s how you can stop Instagram from using your pictures for AI use.
In This Article
Why Meta’s Muse Image has caused an uproar among Instagram users
Instagram users have flagged Meta’s Muse Image as an invasive and privacy-violating AI tool, and they’re not wrong. The image-generation model has access to all the posts on public Instagram profiles. People can tag your account in a prompt to get the tool to generate AI images of you. Instagram neither notifies you when this happens nor does it let you take down the image (unless you generated it). Since it is an opt-out feature, it is turned on for every user on the platform by default.
While Meta says that Muse Image has safety guardrails built into it, scraping content from public profiles without the explicit consent of users is a gross violation of privacy in itself. You can cut off its access to your posts by making your profile private. If you’d like your profile to remain public, you can opt out of the feature from the ‘Sharing and reuse’ settings.
Stop Instagram users from creating AI images from your content using Muse AI
- Launch the Instagram app and tap your profile icon in the bottom right corner of the screen.
- Hit the hamburger menu icon in the top right corner of the screen.
- Go to Sharing and reuse.
- Scroll to the Allow people to use your content on Instagram and with AI features on Meta section.
- Turn off the toggle switches next to Posts and Reels.
Frequently Asked Questions (FAQs)
What is Muse Image?
Muse Image is Meta’s new AI tool, which lets other users use your image and likeness to generate AI pictures by tagging your account in a prompt.
Do I get notified when someone generates an AI image using my Instagram profile picture?
No, Instagram does not notify you when someone uses your profile picture to generate an image using Muse AI.
How do I stop Instagram from using my pictures to create AI images?
Go to your Instagram profile, tap the menu icon, go to ‘Sharing and reuse’, scroll down to ‘Allow people to use your content on Instagram and with AI features on Meta’, and turn off the toggle switches next to Posts and Reels.
Can Muse AI use my images if my account is set to private?
No, Muse AI cannot use images from private accounts.
Why can’t I use Muse AI on Instagram?
Currently, Muse AI is available to users in the US only. Meta will soon roll out the feature to users in other regions.
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Final Thoughts
If you don’t see the ‘Allow people to use your content on Instagram and with AI features on Meta’ category in the ‘Sharing and reuse’ section in profile settings, it’s because Muse AI has not been rolled out for your account yet. Currently, it is only available to users in the US. Soon, it will reach more regions and countries across the world.
