As consumers look to upsize and buy refrigerators with higher storage capacity, Samsung has launched four new models of its extremely popular Curd Maestro Refrigerators in India that will now be available in 386-litre and 407-litre capacities. These four new variants of Samsung Curd Maestro Refrigerators will be available in 2-star and 3-star rating options. The 386-litre capacity will be priced at Rs 55,990 for 2-star and Rs 56,990 for 3-star models while the 407-litre capacity will be priced at Rs 61,990 for 2-star and Rs 63,990 for 3-star models.
“At Samsung, we believe in meaningful innovations that transform the lives of people. To address the changing needs of consumers, we are introducing four new models of Curd Maestro Refrigerators and are confident that we will further strengthen our No. 1 position in the refrigerator category in India,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.
These new models of the Curd Maestro Refrigerators come with Samsung’s proprietary innovations such as Convertible 5-in-1 Technology, Twin Cooling Plus, Digital Inverter Technology and Stabilizer Free Operation making them energy efficient.
The new models of Double Door Frost Free Curd Maestro Refrigerators also come with a stainless steel curd container. The Curd Maestro range of refrigerators are part of Samsung’s ‘Make for India’ innovations, and addresses the pain points of daily curd making, and have been designed to revolutionize the conventional usage of a refrigerator, going beyond food preservation to food preparation.
As far as the usage is concerned, one needs to boil and cool the milk and mix the curd culture manually while the refrigerator does the fermentation job. It will not only ferment the curd but will store it too. Curd Maestro enables curd preparation in 6.5 to 7.5 hours – 6.5 hours for soft curd, 7.5 hours for thick curd.
Apart from 386 litre and 407-litre capacities, Samsung’s Curd Maestro Refrigerator is already available in existing 244 litre, 265 litres, 314 litre and 336-litre capacities. The new models will be available in two colour variants – Refined Inox and Luxe Brown – at all retail channels and on Samsung’s official online store Samsung Shop, starting September 10, 2020. Moreover, consumers can avail limited period offers such as cashback of up to 15 per cent, one EMI off and EMIs starting as low as Rs 990 buying Curd Maestro Refrigerators.
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