Google Play introduces UPI Autopay option for subscription-based purchases

Google Play has added a new UPI Autopay option for subscription-based purchases in India. Users can now set up automated payments for subscription services of various apps and games using their preferred UPI app. This will eliminate the need to make manual payments for multiple services every month. The UPI Autopay feature will accommodate major payment gateways like Paytm, Google Pay, and Phone Pe among others.

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UPI Autopay was introduced under UPI 2.0 by NPCI. The service is currently being rolled out in India and a few other countries but will later be expanded to other markets as well. The UPI Autopay feature will be enabled by default as soon as you pay for a subscription using a UPI app. Consumers will have to opt out of the autopay option.

Using the UPI Autopay feature on Google Play is pretty easy. All you need to do is set up a UPI Payment while subscribing to a service. Once you have authenticated your UPI ID, it will be saved to your Google Play account. You will also receive a text message or a notification to validate the autopay option. Once you make the payment, the balance will be deducted for the first month of the service. The payment for the next month will take place automatically.

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Saurabh Agarwal, Head of Google Play Retail & Payments Activation – India, Vietnam, Australia & New Zealand said, “We are always looking at adding popular and effective forms of payment around the world to ensure people can pay for apps and in-app content conveniently. With the introduction of UPI Autopay on the platform, we aim to extend the convenience of UPI to subscription-based purchases, helping many more people access helpful and delightful services – while enabling local developers to grow their subscription-based businesses on Google Play.”