Dell and Alienware have announced the launch of their first-ever Gaming store in the Indian market. The country’s first Alienware gaming experience centre will be a place for gamers to meet, interact, play, and buy Dell’s newest products while allowing free walk-ins. The “Battle Zone,” is the store’s main attraction which offers a holistic multiplayer gaming experience. Additionally, the Dell gaming store will provide product display, experience, sales, service, and maintenance, providing players with a comprehensive, personalised and intelligent gaming experience.
Commenting on the opening of the store, Rosandra Silveira, Sr. Vice President, Global Channel Sales, Dell Technologies, said, “It’s incredible to see the rate at which the Indian gaming landscape is expanding. Alienware has always been at forefront at reshaping the gaming experience and the new Alienware Experience Store embodies the legacy of the Alienware brand by enabling the use of cutting-edge technology and innovative design elements to create what we refer to as ‘the gamers’ paradise. Providing a completely new entertainment experience, the store will further strengthen our engagement with the Indian gaming community and create quality experiences for all gamers.”
Dell Technologies and Alienware announced the opening of India’s first gaming experience store. This Gaming Store will be located in New Delhi at Nehru Place. Dell Technologies’ executives Rosandra Silveira, Sr. Vice President, Global Channel Sales, and Raj Kumar Rishi, Vice President and Managing Director, Consumer and Small Business, inaugurated the store.
It is a hub for gamers and enthusiasts to meet, interact, and play their favourite games on Dell’s latest devices. According to the company, Store will be offering product display and experience areas, an e-sports game section along with a peripheral and accessories unit to the players.
The Dell Alienware gaming store has a distinctive colour scheme, metallic design, and iconic Alienware features. The store is designed with digital screens that create interesting dynamic content that enables visitors to dive right into an extraterrestrial gaming experience.
As said earlier “Battle Zone,” is the main attraction of the gaming store which enables players to face off with their opponent and test-drive the entire available ecosystem. All these elements are enhanced by clean lines and monochromatic colouring that serve as stark reminders of the Alienware world. In order to provide a cosy ambiance the store has subtle lighting that takes the customer into a futuristic setting.
“Everything is prepared keeping the gamers at the core further creating a complete game ecosystem for them in one place,” the company said.
“Alienware has always been the ‘legacy’ for gaming enthusiasts, and the Alienware Experience Store demonstrates a vigorous ambition for players to experience unique avant-garde style and high-performance gaming equipment. The store will be a hub for e-sports game leagues and community gathering for game developers and enthusiasts alike further demonstrating Dell Technologies and Alienware’s innovation and leadership in the industry”, said Raj Kumar Rishi, Vice President and Managing Director, Consumer and Small Business, Dell Technologies, India.
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