Reportedly, smartphone shipments worldwide rose 7.8% year over year to 289.4 million units. Apple’s smartphone shipments decreased by almost 10% in the first quarter of 2024 whereas Samsung overtook Apple with a 20.8% market share.
As per International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker preliminary data, global smartphone shipments rose 7.8% year over year to 289.4 million units in the first quarter of 2024 (1Q24).
According to Ryan Reith, group vice president of IDC’s Worldwide Mobility and Consumer Device Trackers smartphone recovery continues to move forward with market optimism slowly building among the top brands.
Also Read: Samsung Galaxy A34 5G price in India dropped by Rs 6,000
In the first quarter of 2023, Samsung successfully reclaimed its position as the top smartphone provider, even though Apple was able to take the top rank by the end of the year. The resurgence of Huawei in China, along with significant gains from Xiaomi, Transsion, OPPO/OnePlus, and Vivo, will probably have both OEMs looking for areas to expand and diversify, even if IDC still expects these two firms to hold their position at the top of the market.
He said, “As the recovery progresses, we’re likely to see the top companies gain share as the smaller brands struggle for positioning.”
Following a stellar quarter in which it surpassed Samsung to become the world’s top phone manufacturer, Apple saw a sharp decrease in sales with a 17.3% market share. Whereas, Xiaomi came in third place in the first quarter with a 14.1% market share.
Also Read: Google Pixel 8a renders leaked, 4 colour options expected
“The smartphone market is emerging from the turbulence of the last two years both stronger and changed,” said Nabila Popal, research director with IDC’s Worldwide Tracker team. “Firstly, we continue to see growth in value and average selling prices (ASPs) as consumers opt for more expensive devices knowing they will hold onto their devices longer. Secondly, there is a shift in power among the Top 5 companies, which will likely continue as market players adjust their strategies in a post-recovery world. Xiaomi is coming back strong from the large declines experienced over the past two years and Transsion is becoming a stable presence in the Top 5 with aggressive growth in international markets. In contrast, while the Top 2 players both saw negative growth in the first quarter, it seems Samsung is in a stronger position overall than they were in recent quarters.”
