An IDC analysis states that in 2Q24, India’s tablet market soared by 128.8%YoY to 1.84 million units. Samsung dominated the market in the nation in 2Q24, holding a 48.7% share, having also topped the charts in the consumer and commercial segments, with shares of 38% and 54.1%, respectively.
As stated in a report by IDC IDC’s Worldwide Quarterly Personal Computing Device Tracker indicates that in 2Q 2024, the Indian tablet market—which includes detachable and slate models—saw a YoY rise of 128.8%.
Low shipments in the commercial market in 2Q23 and the completion of the Uttar Pradesh education manifesto deal were cited as the reasons for this growth. In contrast to the detachable tablet market, which increased by 23.6% YoY, the slate tablet market rose by 178.1% YoY
In Q2 2024, the consumer segment experienced a 27.5% YoY growth due to high vendor sell-in and strong demand during e-tail summer sales, while the commercial segment saw a 279.7% YoY growth, largely driven by the education segment.
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Priyansh Tiwari, Research Analyst, Devices Research, IDC India & South Asia said, “The consumer segment had a third consecutive quarter of YoY growth. There has been increased demand for tablets priced at US$200-US$300 as vendors are introducing products with good specifications in this relatively affordable price range. Discounts and cashback make the purchases more lucrative, leading to robust demand for consumer tablets, and this trend is expected to continue in the near future.”
In Q2 2024, Samsung held a 48.7% market share, accounting for 54.1% and 38% of the market, respectively. The company’s success in the commercial segment can be attributed to its significant presence in public sector education initiatives and its major inventory push in online sales. Acer Group, which mostly concentrated on the commercial area, trailed closely behind with a 23.6% share.
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With a 9.5% market share, Apple ranked third and showed growth in both the consumer and commercial segments thanks to price reductions and the release of new products. Lenovo, which had a 6.9% market share and had grown by 46.4% YoY in its consumer category, was in fourth place with a 2.8% YoY loss. Xiaomi held the fifth position in the consumer segment with a 14.1% share, a YoY growth of 85.8%, and a 4.7% share. The sellers targeted the entry-level market and concentrated on stocking both physical and online channels.
