Dyson has launched four new products for the festive season in India, including the Dyson Airwrap i.d. multi-styler and dryer, the Dyson Supersonic Nural hair dryer, the Dyson WashG1 wet floor cleaner, and the Dyson OnTrac Headphones. The new lineup will be released in stages. Dyson is also extending its footprint in India by opening two new demo stores in Pune and Lucknow, as well as selling over 20 goods at over 400 brand touchpoints, with the goal of meeting growing demand and improving festive shopping experiences.
The Dyson Airwrap i.d. Multi-Styler and Dryer and the Dyson Supersonic Nural hair dryer are two of the new additions to the range. Furthermore, Dyson’s first audio-only product is the OnTrac Headphones, while the Dyson WashG1 wet floor cleaner is the company’s first dedicated wet cleaner.
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Dyson’s new Hair styling products
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Dyson’s Airwrap i.d. Multi-Styler and Dryer, the company’s first connected beauty device, is currently available for an introductory price of INR 45,900 on Dyson.in at demo stores. The Dyson Airwrap i.d. Multi-Styler and Dryer’s Bluetooth technology enables customers to create curls with a single touch. It comes in a Strawberry Bronze/Blush Pink edition, with six attachments and a detangling comb, and is housed in a Dyson case.
Dyson has introduced the Dyson Supersonic Nural hair dryer, an intelligent styling tool designed to promote a healthier scalp and hair. It includes a Scalp Protect mode that uses Nural sensors to regulate heat and airflow near the scalp, preventing harm. The dryer also improves hair lustre and protects against heat damage. It comes with a clear end cover and two vibrant colour schemes: Ceramic Patina and Topaz or Vinca Blue and Topaz. It retails for INR 41,900 on Dyson.in.
Dyson’s first dedicated wet cleaner
Dyson is preparing to launch its first dedicated wet floor cleaner, the Dyson WashG1, which can remove both wet and dry material in a single pass. It has a 1-litre clean-water tank that can cover up to 3100 square feet and separates wet and dry debris using hydration, absorption, and extraction methods. The product will be available for purchase in India beginning in October 2024.
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Dyson’s first audio product
Dyson has launched its first high-fidelity, audio-only headphones, the Dyson OnTrac, which will be available in India soon. These headphones provide high-quality music, noise cancellation, a 55-hour battery life, and over 2,000 colour options.
Dyson is increasing its presence in India to make its products more accessible to customers. The company has built two new demo stores in Pune and Lucknow, raising the total number of locations to more than 20. These stores provide a “try before you buy” experience, allowing customers to experience Dyson’s high-performance technology firsthand. Dyson items are also available at more than 400 brand touchpoints in India, including third-party retailers such as Croma, Reliance Digital, Vijay Sales, Nykaa stores, Tira stores, and Shoppers Stop. This widespread availability guarantees that people may try Dyson’s diverse selection of products in convenient locations around the country. Dyson is committed to satisfying the increased demand for its technology and improving the festive shopping experience.
