A new AI-powered video optimisation technology has been added to Disney+ Hotstar to improve user watching. With less data usage and better visuals, the advanced encoding feature adjusts to user habits and scene complexity. Expect a 25% decrease in download size without sacrificing quality, which will increase the accessibility of HD content for users with data limits.
Commenting on this feature, Mukund Acharya, Head of Technology at Disney+ Hotstar said, “Our new patent – pending encoding techniques improve watch time per GB by 12.5%, reflecting our commitment to enhancing streaming for everyone and making entertainment accessible to everyone”
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The company claims that this is a more efficient method of video encoding that adjusts to the complexity, context, and patterns of user consumption around each scene. The patent-pending technology has optimised over 700 titles in the platform’s premium content library, setting a new standard for streaming quality.
By enhancing the user-centric quality of the experience related to context-aware scenes and retaining efficiency for simpler material, this enhancement improves the viewer experience.
The advanced technique prioritises user experience, estimating consumption quality, watch patterns, and journey, using AI-based models to estimate and refine scene complexity for an optimised viewing experience.
