As the festive season approaches, Panasonic has announced an array of exciting offers for consumers in India. Under the ‘Come Home with Panasonic’ campaign, the company is rolling out exclusive deals and discounts on its wide range of electronics, home appliances, beauty, and lifestyle products. These Panasonic festive season offers are available from October 1 to November 10 across authorized Panasonic outlets and the company’s direct-to-consumer website.
From complimentary 43-inch Google TVs with OLED purchases to cashback offers of up to Rs 15,000 on select models, Panasonic is making the festive shopping spree more affordable. The company is also providing extended warranties on select televisions, refrigerators, and washing machines, along with zero down payments and no-cost EMI options for up to 12 months. For those looking to stretch their budgets further, special long-term tenure EMIs are also on the table.
Commenting on the announcement, Mr Fumiyasu Fujimori, Managing Director of Panasonic Marketing India, said, “We are looking at a promising festive season this year. Today, our consumers are seeking premium appliances that are energy-efficient, smart, and connected, with a focus on health and hygiene. Panasonic provides just that. With the festive season peaking in India, ‘Come Home with Panasonic’ enables consumers to make the most of our exclusive range of offers and celebrate to the fullest.”
Read Also: Panasonic new Google TVs starting at Rs 19,990 launched in India
Echoing this sentiment, Mr Sandeep Sehgal, Director and Head of Sales, Consumer Division, added, “With the recent launch of our range of frost-free refrigerators, Matter-enabled RACs powered by Miraie, and top and front load washing machines, consumer sentiments have been positive. We are anticipating double-digit growth this festive season compared to last year.”
The ‘Come Home with Panasonic’ campaign not only offers discounts but also emphasizes the emotional significance of “coming home” during festivals like Diwali. It captures the universal desire to return to one’s roots, making the festivities even more special.
In This Article
Key Offer Highlights
Televisions and Audio Equipment
- Free 43″ Google TV with OLED purchases
- Cashback up to 15% or Rs 15,000 on select models
- Extended warranties and special finance schemes, including no-cost EMI options
Home Appliances
- Washing machines and refrigerators come with extended warranties of up to 12 years on motors
- Cashback offers up to 17.5% or Rs 11,000 on select models
- Fixed EMI options starting from Rs 999
Air Conditioners
- Extended warranties on compressors, PCB, and eco-tough outdoor casing
- Cashback offers up to 12.5% or Rs 5,000
- Standard installation charges at Rs 1,200 plus GST
Read Also: Panasonic unveils new ACs in India, price starts at Rs 39,900
LUMIX Cameras
Panasonic is offering significant discounts on its LUMIX camera range, with free accessories like battery chargers and memory cards on select models. Discounts on lenses range from Rs 10,000 to Rs 100,000, making it an opportune time for photography enthusiasts.
Scratch and Win Offers
From November 1 to 30, customers at Panasonic Exclusive Channel Partners can participate in a “Scratch & Win” promotion. Assured rewards include Tanishq Gold Gift Vouchers and MakeMyTrip Travel Vouchers. Lucky winners stand a chance to receive Panasonic products worth Rs 2.85 lakhs as part of a home makeover.
A Festive Opportunity
These offers present a golden opportunity for consumers to invest in smart, energy-efficient electronics that make everyday life more convenient and connected. With a focus on health, hygiene, and smart connectivity, Panasonic’s product range aligns well with current consumer preferences.
Final Thoughts
While festive discounts are common, Panasonic’s comprehensive approach—combining emotional messaging with tangible benefits—stands out. The ‘Come Home with Panasonic’ campaign not only offers financial incentives but also taps into the sentimental value of homecoming during the festive season. It’s a well-crafted strategy that could resonate strongly with consumers looking to upgrade their homes.
