While the world is focusing on the tech news from CES 2020, Walmart owned E-commerce giant Flipkart added another product to their portfolio under the label, “MarQ by Flipkart”. The first laptop under this series is reportedly called the Falkon Aerbook. The Falkon Aerbook is thin and light in design and will be powered by Intel’s generation 8 processor. The laptop is scheduled to be for sale only through Flipkart’s website countrywide starting at a price of Rs 39,990 from 17th of January, 2020.
The Falkon Aerbook is said to be of 1.26kg in weight and measuring 16.5mm in thickness. The full-HD display will be of 13.3-inches empowered for powerful visuals. The CPU of the Aerbook will be Intel’s gen 8 Core-i5. The Falkon Aerbook will come with 8GB RAM and 256GB SSD, which can be expanded up to 1TB. The Falkon Aerbook promises a 5-hour battery life with a 37 Watt-hours battery.
Flipkart claims that a lot of research and development went into the decision to introduce the Falkon Aerbook. The online marketplace giant says that they analysed millions of customer reviews and purchases to understand the modern laptop buyer and their constant lookout for an affordable, high performing, and sleek laptop. Flipkart came into partnership with Intel and Microsoft to produce a laptop fulfilling customer demands and specifications at this price. Flipkart claims that the thin and light laptop segment will grow in the next two years exponentially.
Adarsh Menon, the Senior Vice President of the Private Brands, Electronics and Furniture division of Flipkart said “the MarQ portfolio aims to create and design customer-friendly products that fulfil aspirations customers seek without having to worry about budget and spending. He also went on to speak about the Falkon Aerbook, saying that the laptop provides the best features creating a strong value to customers bringing on-the-go computing to a wider range of audience. Flipkart, with Intel and Microsoft’s assistance have developed a laptop giving superior performance without compromising on size and specifications while meeting the needs of Indian customers and their budgets.”
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