The Apple Event 2021 brought an array of next-generation products. The event truly laid down the products that are way beyond the expectations of Apple fans. Apple’s CEO, Tim Crook introduced a variety of futuristic gadgets like the Apple Card and the AirTag that will help families manage their finances and keep a track of their things. He also revealed the heart-throbbing new iMac and the iPad Pro that have set new dimensions and standards in performance and workflow.
The Apple Event 2021 showed that when it comes to improving the lifestyle by achieving convenience and efficiency, Apple is truly committed to offering an unmatchable experience and convenience to its customers. We know that you’ve been waiting for a while. So, without much ado, let’s dive into the revelations of the Apple Event 2021.
Apple iMac with M1 chip and 4.5K retina Display
The Apple Event 2021 unveiled the new iMac that comes with a sleek design and incredible processing capabilities. The iMac gets a larger 24-inch Retina display with a resolution of 4.5K. The 11.3 million pixels deliver 500 nits of brightness to give you a realistic viewing experience. The revolutionary M1 chip gets synergised with the macOS Big Sur to bring you a seamless workflow. Now, you can experience the integration of your iPhone with your iMac better than ever.
The new iMac comprises a 1080p FaceTime HD camera that ensures high-quality live chats in all light conditions. The six-speaker system combined with the Dolby Atmos gives you a spatial listening experience. The magic keyboard gets the Touch ID so that you can securely make payments, install apps, or just unlock your iMac. The best part is that the iMac comes in seven refreshing colours with a matching Magic Keyboard and the Magic Mouse.
According to Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, “M1 is a gigantic leap forward for the Mac, and today we’re excited to introduce the all-new iMac, the first Mac designed around the breakthrough M1 chip. With its striking design in seven stunning colours, its immersive 4.5K Retina display, the best camera, mics, and speakers ever in a Mac, and Touch ID, combined with the amazing performance of M1 and the power of macOS Big Sur, the new iMac takes everything people love about iMac to an entirely new level”.
The new iMac will be available for order starting April 30, 2021, at the following prices.
- 8GB+128GB: ₹1,19,900
- 8GB+256GB: ₹1,39,900
- 8GB+512GB: ₹1,59,900
Apple iPad Pro with Liquid Retina XDR display
The Apple Event 2021 also announced the iPad Pro that now gets limitless capabilities with the new M1 chip. The 12.9-inch Pad Pro gets the futuristic Liquid Retina XDR display that offers a detailed visual experience to capture the minutest details while designing your art or 3D models. With the 5G connectivity, you can do the live streaming on the go using the all-new Ultra Wide front camera. The camera comes with new features like Center Stage for having engaging video calls.
According to Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, “The revolutionary M1 chip has been a breakthrough for the Mac, and we’re incredibly excited to bring it to iPad Pro. With M1’s huge jump in performance, a groundbreaking extreme dynamic range experience on the 12.9-inch Liquid Retina XDR display, up to 2TB of high-speed storage, Thunderbolt expansion, a four-speaker audio system, pro cameras with LiDAR Scanner, blazing-fast 5G connectivity, an amazing video-calling experience with Center Stage — combined with the advanced features of iPadOS and a powerful pro app ecosystem all in a device users can hold in one hand — there’s nothing else like iPad Pro”.
The new iPad Pro will be available for order starting April 30, 2021, at the following prices.
11-inch model:
- 128GB: ₹71,900
- 256GB: ₹80,900
- 512GB: ₹98,900
- 1TB: ₹1,34,900
- 2TB: ₹1,70,900
12.9-inch model:
- 128GB: ₹99,900
- 256GB: ₹1,08,900
- 512GB: ₹1,26,900
- 1TB: ₹1,62,900
- 2TB: ₹1,98,900
Next-generation Apple TV 4K
The Apple TV will now offer your favourite TV shows and movies at 4K resolution. With high frame rate HDR and Dolby Vision, the Apple TV will bring the best means of entertainment to your home. The A12 Bionic chip enables seamless audio processing and automatic colour adaptation to produce rich colours. The Apple TV remote gets new intuitive controls that effortlessly interact with the tvOS.
According to Bob Borchers, Apple’s vice president of Worldwide Product Marketing, “Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience. With the A12 Bionic and the all-new Siri Remote, Apple TV 4K lets customers enjoy their favourite shows, movies, and more in the highest quality, with simple and intuitive controls. And of course, Apple TV 4K offers easy access to Apple services, along with thousands of apps on the App Store for even more entertainment options”.
The new iPad Pro will be available for order starting April 30, 2021, at the beginning price of $179.
Apple AirTag so that you never lose the key
The new AirTag is one of the most fascinating products released in the Apple Event 2021. It is a small accessory that will enable you to keep track of your keys, purse, or backpack. The end end-to-end encryption ensures that the data regarding the location remains anonymous.
According to Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing, “We’re excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives. With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone”.
The new AirTag will be available for order starting April 30, 2021, at the following prices.
- Single: $29
- Pack of four: $99
Apple iPhone 12 goes purple
The iPhone 12 has been one of the most preferred smartphones. It not only comes with stunning looks but also breath-taking performance. It efficiently performs complex tasks like high-end gaming, 5G connectivity, and high-resolution video capturing. Now, the smartphone will also be available in the fresh purple colour that shall truly complement the spring season.
According to Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, “The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 per cent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it. This gorgeous new colour joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone”.
Apple Card Family to manage finances
Apple Card Family will help you effectively manage your finances. You can easily track your spendings on your iPhone and get a monthly record. Parents can now limit their child’s spending and instil in them healthier financial habits.
According to Jennifer Bailey, Apple’s vice president of Apple Pay, “We designed Apple Card Family because we saw an opportunity to reinvent how spouses, partners, and the people you trust most share credit cards and build credit together. There’s been a lack of transparency and consumer understanding in the way credit scores are calculated when there are two users of the same credit card since the primary account holder receives the benefit of building a strong credit history while the other does not. Apple Card Family lets people build their credit history together equally.”
Apple’s commitment towards sustainable development and minimising emissions
The Apple Event 2021 indeed revealed next-generation products. At the same time, the company is aiming to achieve net-zero carbon footprints by 2030. This is evident from the company’s commitment to utilising recyclable raw material like aluminium, tin, and fibre packaging. Thus, Apple is not only giving the best to its customers but also giving back to the environment.
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