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Tim Cook completes 7 years as Apple CEO: Seven innovations and products we have seen under his leadership

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It was 7 years ago on this day that Tim Cook stepped into the role of the CEO at Apple. And a lot has changed at the Cupertino based technology giant since then. The company’s biggest achievement under his leadership came just a few days back when Apple was announced to the world’s first trillion dollar company. With Tim Cook as Apple’s CEO, even Apple Services business has shown a double digit growth. What lies behind this massive growth in business are the number of innovations that are happening at Apple and the new products the company is coming up with. And with Tim Cook as the leader, there are many on the list. Here, we list down 7 new Apple products and services we have seen under Tim Cook’s leadership:

Table of Contents

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iPhone X

Apple iPhone X had to dominate our list. The tenth anniversary edition of the iPhone is the most expensive smartphone from Apple till date. And it has been a trendsetter in many ways. Although it wasn’t the first smartphone to sport the notch on its display, the design became a rage only after iPhone X was unveiled in September last year. So did the bezel-less edge to edge display that iPhone X sports. Apple replaced the fingerprint sensor in iPhone X with Face ID – which meant that a user could unlock his device by just placing his phone in front of his face. Furthermore, iPhone X can be charged wirelessly by using a standard called Qi. The phone has been the most futuristic smartphone by Apple yet. And ever since it has been launched we have seen a multiple smartphone manufacturers get inspired by its features.

Apple Watch

We saw the first Apple Watch getting launched in 2014. And since then, we have seen a number editions of the smartwatch including Apple Watch Series 1, Apple Watch Series 2, Apple Watch Hermes, Apple Watch Nike+, and Apple Watch Series 3. While earlier editions of Apple Watch could only work if they were connected to an iPhone, the Apple Watch Series 3 is different. It can be used even when it is not connected to an iPhone and can be used to make phone calls.

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Apple AirPods

The next Apple product on our list is AirPods. If you are living under the rock and haven’t seen them yet, they wirelessly connect to your Apple devices so that you can listen to music, change songs and control volume. Furthermore, music gets paused on your iPhone the moment you remove them. Users can also access Siri via AirPods. They are compatible with iPhones powered by iOS 10.2 or higher, Apple Watch editions with WatchOS 3 and devices with macOS Sierra. It can also be connected to Android phones that come with Bluetooth v4.0 and can sync automatically with iCloud.

Apple HomePod

Apple HomePod is a smart home speaker by the technology company which comes in White and Space Gray colour variants. Apple HomePod has the company’s digital assistant — Siri — on board and is powered by Apple A8 CPU. The HomePod by Apple connects with Apple Music and syncs all the playlists that are made by the user. It has the ability to take voice commands, answer queries and detect noise in its surroundings to tune its music output correspondingly.

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AirPower is a really cool product that the technology giant unveiled in September last year along with iPhone X, iPhone 8 and iPhone 8 Plus. The AirPower is a wireless charging mat and it has the ability to charge iPhones, AirPods and Apple Watches — all at once.

Apple Music

Apple Music is popular music and video streaming service by the Cupertino based technology giant. Launched in 2015, the service is available in over 100 countries worldwide. It enables users to choose music to stream on their device on demand or to listen to playlists that have already been curated. It also gives users access to Beats 1. The service saw immense popularity right after it was launched and saw 10 million people subscribe to it within six months of its launch. As of May 2018, Apple Music had 50 million paying subscribers.

Apple Pay

As the name suggests, Apple Pay is a mobile payment service by Apple. With Apple Pay, users can make payments in person, on the web and on iOS apps. The payment service by Apple can run on iPhone, Apple Watch, iPad and Mac. Apple Pay can work with any merchant that accepts contactless payments and replaces credit card or debit card chip and PIN and magnetic stripe transactions. While using Apple Pay, Apple devices communicate wirelessly with point of sale systems using NFC antenna, and Apple’s Touch ID and Wallet.

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Avani Bagga
Avani Bagga
Avani has an immense love for reading, travelling and food, but not necessarily in the same order. Avani almost started pursuing law, but life had other (better) plans for her and she chose to be a writer instead (luckily!) She previously covered technology at Times Internet and wrote about smartphones, mobile apps and tech startups. When she’s not writing, you’ll be able to find her in book stores or catching up on her social life.
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