Key Takeaways
- The device features Ultra Wideband (UWB) technology, Bluetooth 6.0 Channel Sounding, and a dual-layer positioning architecture for precise indoor and long-range tracking.
- It integrates with the Google Find Hub network and harnesses over a billion active Android smartphones to effectively trace missing items.
- Notable features include Reverse Phone Finder, Gemini Voice Triggers for hands-free tracking, multi-user tracking for up to 10 people, and built-in safety alerts.
Google has released the Pixel Tag to compete with Apple’s AirTag. The gadget comes with capabilities such as Ultra Wideband (UWB) technology, Bluetooth 6.0 Channel Sounding and an IP67 waterproof certification. It integrates well with Google’s Find Hub, which enhances searching and location tracking. The Pixel Tag was previewed with the Pixel 11 series but is now available to buy and at an attractive pricing point against Apple’s AirTag and Samsung’s Galaxy SmartTag 2. Additionally, it harnesses more than a billion active Android smartphones to effectively trace missing items.
In This Article
Price and Availability
The Google Pixel Tag is now here and ready for purchase. The cost is set at $29.99 (or ₹3,799) for the single pack and $99.99 (or ₹12,900) for the four-pack. The product is available for purchase via the Google Store and various major retail partners.

Specifications
The Pixel Tag has a dual-layer positioning architecture which mixes long-range discovery capabilities with accurate indoor tracking to improve user experience. Using encrypted Bluetooth signals, it works via the Google Find Hub Network, which helps update the item’s position on the Find Hub app when the item travels out of range.
In terms of finding items nearby, Precision Finding utilises Ultra-Wideband (UWB) technology and Bluetooth 6.0 Channel Sounding to help users quickly find items with visual assistance right in the app.
Some of the notable features of the Pixel Tag include Reverse Phone Finder, which allows users to initiate a loud ring on their associated Android phone even if it is on silent mode. Gemini Voice Triggers also provide voice command capability via Pixel Buds and Pixel Watch, making it easier to find things hands-free.
The gadget also has multi-user tracking so up to 10 people can share a tag and work together to track items. This function is very useful for families or groups of people sharing stuff. Built-in alerts help keep users safe by notifying them if they’ve mistakenly left an item behind or if an unknown tracker is spotted in their close proximity.
The Pixel Tag is constructed from resilient polycarbonate and aluminium and offers an IP67 certification for both water and dust protection. It runs on a replaceable CR2032 coin cell battery that will last more than a year.
As for the technical specs, the Pixel Tag is 46.1 x 28 x 5.4 mm in size and weighs 11.8 grams. The device works with Android 9.0 and higher, but to have all functionalities like UWB and channel sounding, you’ll need Android 16 or higher.



