TikTok is one of the most popular video platforms when it comes to Android and iOS Apps. A news report recently suggested that popular application TikTok, previously called Musical.ly. is going to soon launch ways of monetising it as a platform. With more than over a billion users, TikTok is a craze amongst teenagers who lip sync and create performances, which are shown to other users on the platform.
Currently, Influencers on TikTok make their money thanks to their audience. The influencers promote brands and products in their videos, motivating their fans to buy and use the same product. The influencers upload TikTok videos on Instagram, with the link to purchase items on their “Instagram bios” and through “swipe up” stories on their Instagram pages.
To help the users on its own platform and promote monetisation of the App, TikTok has currently launched, for US users, an option to add links to their bios and swipe to access URL options. This makes it easy for influencers to promote products directly from TikTok. Because of this ease in making money, more and more users will start using the TikTok application directly and not flock to competing apps.
TikTok has confirmed that these two features being out is part of an experiment to improve app experience for users.
As a spokesperson said, “We’re always experimenting with new ways to improve the app experience for our users. Ultimately, we’re focused on ways to inspire creativity, bring joy, and add value to our community.”
We for one are excited to see where this move will go if implemented to TikTok’s users all over the world, and where will this take TikTok in the social commerce race. This will surely motivate more youngsters and video content creators to come to the App and produce more and better content. Just like YouTube, one would be able to make a quick buck on TikTok soon, world over.
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