In order to attract more Indian customers, Amazon has today announced that its Voice Assistant service Alexa will now interact in English, Hindi or else Hinglish. From now onwards the users in India can ask Alexa to play their favourite music, ask whether or cricket updates in Hindi. According to the company, the new Hindi (Hinglish) experience is available on all Echo family of voice-controlled smart speakers.
Alexa Voice Assistance service was launched by Amazon two years back. In the beginning, it was able to understand and pronounce names of popular places, artist names, songs and more in many regional languages such as Hindi, Tamil, Telugu, Marathi and Punjabi. With the new update, it now understands as well as interacts with the users in Hindi or Hinglish.
“You can enjoy asking Alexa for diverse Hindi content such as jokes, shayaris, games, Kabir ke dohe, Panchatantra stories, Bollywood dialogues, more than 500 Alexa skills, and even spellings of words in Hindi.”
To get started with Hindi, customers can just ask, “Alexa, help me set up Hindi.” While the existing Echo customers will now be able to change the language of the device to Hindi by going to the Language option within the settings on the Alexa app. The Echo show users can change the desired language by swiping down the screen from the top where they can access the language option in the Settings section. Very soon the customers will be able to interact with Alexa in Hindi and English both without the need to change the language from the settings. This feature is specially designed for Indian households where users speak both Hindi and English.
Thousands of developers have already started building Alexa skills with a Hindi flavour. Customers can pick from over 500 Alexa skills in Hindi offered by more than 30 brands including Ola, ChuChu TV, GaneshaSpeaks, All India Radio, RedFM, Sanjeev Kapoor Recipes, Pearsons, Career Launcher, Art of Living, Sadhguru, VR Devotee, Shemaroo, Hungama, Hubhopper, Aastha TV and Amar Chitra Katha. These skills range from devotional music, horoscope, kids’ education and games, recipes, and more. You can ask, “Alexa, Hindi Shayari shuru karo”, “Alexa, Panchtantra ki kahaniyan shuru karo”, “Alexa, Kabir ke dohe sunao” or “Alexa, tumhare paas kya skills hai?” to know more about skills.
From today onwards Alexa in Hindi/Hinglish will be accessible on various smart speakers by Bose that comprises of Home Speaker 500, Portable Home Speaker, Home Speaker 450 and Home Speaker 300. Whereas brands like Motorola, MyBox, Boat, Portronics, Fingers, Sony, iBall and Dish will soon launch as well as bring up-to-date their current Alexa-built in devices to support Hindi/Hinglish.
Availability of Echo devices and demo of Alexa in Hindi
The entire range of Amazon Echo smart speakers for example Echo Dot, Echo Show 5, Echo, Echo Spot, Echo Plus, Echo Show, and Echo Input can be purchased via Amazon. For offline buyers, customers can visit Amazon devices kiosk and offline retailers such as Croma and Reliance Digital stores for a demo of the Alexa Hindi experience, to purchase.
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