Amazon miniTV launched to take on its biggest e-commerce rival in-app video streaming platform, Flipkart Video

Amazon miniTV has officially made its debut in the Indian market. There is no separate app for the new video streaming service but it will be available within the Amazon shopping app for Android users in the country. The service is free to use hence it is ad-supported that will offer a variety of content such as Web series, comedy shows, beauty and fashion videos. Additionally, it will provide your content from the top YouTube creators and more. With this launch, the company aims to take on Flipkart’s in-app video streaming platform, Flipkart Video which has already been launched before miniTV came to the market.

Amazon now has video entertainment services miniTV and Prime Video. The Amazon miniTV is an in-app video streaming platform that is completely free whereas Prime Video is different from miniTV as the users are required to buy Prime membership to access it. 

The Amazon miniTV will include professionally created and curated content across web series, comedy shows, tech news, food, beauty, fashion and more. The list includes leading studios such as – TVF, Pocket Aces and leading comedians – Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta and Nishant Tanwar. In addition to this, it will also notify the viewers of the latest products and trends by tech expert Trakin Tech, fashion and beauty experts such as Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra and ShivShakti. Other content relates to food and cooking from Kabita’s Kitchen, Cook with Nisha, and Gobble will be part of the new video streaming service. 

On the other hand, Prime Video offers a collection of award-winning Amazon Originals, latest movies and TV shows, in English and 9 Indian languages. Viewers can access Prime Video on the app or stream it on their smart TVs. These contents come at a prime membership of Rs 329 per month and Rs 999 per year. Apart from this, the users are also entitled to get exclusive deals and offer as well as free one-day and two days delivery to your location. Currently, this feature is accessible to the Android app only and the company promises to extend it to iOS app and mobile web over the coming months.

It should also be noted that ahead of the Amazon mini TV Flipkart also introduced its own in-app video streaming service Flipkart Video. This service was integrated within the app in October last year. It includes content such as short stories, entertainment shows and over 5000+ titles.

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