gadget-bridge
HomeMobilesApple increased the production of iPhone 11 by 10 percent to cope...

Apple increased the production of iPhone 11 by 10 percent to cope with demand

Apple launched its three new iPhone models -- the iPhone 11, 11 Pro, and 11 Pro Max.

- Advertisement -

Cupertino-based technology giant Apple has increased the production of its newly launched smartphone iPhone 11 by up to 10%. According to a report by Nikkei Asian Review, the company has raised the production of devices by 8 million units resulting in better-than-expected demand.

According to a Japanese online portal Nikkei Asian, the biggest reason behind the increased in the productivity of the iPhone 11 is the new marketing strategy of Apple CEO Tim Cook of tempting more budget-conscious consumers by offering them cheaper models.

- Advertisement -

The production increase of between 7 million and 8 million units is similar to total annual phone shipments this year by Apple’s rival Google in its home market.

The report said “This autumn is so far much busier than we expected. Previously, Apple was quite conservative about placing orders,” which were less than for last year’s new iPhone. “After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year,”

- Advertisement -

Earlier in September Apple launched its three new iPhone models — the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. The company for the first time introduced its new devices at a reduced price due to last year’s disappointing results in Apple’s slow sale.

Keeping the price factor in mind, Cook’s new budget-conscious strategy came to its rescue. In the past, the CEO also accepted that due to the high price Apple faced slow sales, especially in emerging markets. Recently to a German newspaper, Bild, Cook expressed his excitement over the iPhone 11 launch and that its sales had enjoyed a “very strong start.”

- Advertisement -

“One factor that may have helped boost demand temporarily is that Apple’s iPhone 11 is still produced in China, and Washington has temporarily postponed a planned 10% tariff on China-made electronic imports. The delay in the tariff hike, from September to December 15, will help demand during the Thanksgiving and Christmas shopping seasons. Donald Trump has hardened his posture on trade talks with China, saying in September he did not want an interim truce.”

The report also mentioned that the suppliers remain cautious and said they were concerned that the higher level of orders would not be sustained.

“Demand is good for now. But we have to be careful not to be too optimistic,” one executive-level source said in the report. “I hope that this year’s peak season lasts longer than last year.”

For the latest gadget and tech news, and gadget reviews, follow us on TwitterFacebook and Instagram. For newest tech & gadget videos subscribe to our YouTube Channel. You can also stay up to date using the Gadget Bridge Android App.

- Advertisement -

Support Us

We are a humble media site trying to survive! As you know we are not placing any article, even the feature stories behind any paywall or subscription model. Help us stay afloat, support with whatever you can!

Support us
- Advertisement -
Komila Singh
Komila Singhhttp://www.gadgetbridge.com
Komila is one of the most spirited tech writers at Gadget Bridge. Always up for a new challenge, she is an expert at dissecting technology and getting to its core. She loves to tinker with new mobile phones, tablets and headphones.
- Advertisment -
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Must Read

Sennheiser Ambeo Soundbar Mini launched in India

Sennheiser Ambeo Soundbar Mini launched in India

0
Sennheiser Ambeo Soundbar Mini has been launched in India today. The company last month released Sennheiser Ambeo Soundbar Plus and the Ambeo Sub which...
- Advertisement -

You cannot copy content of this page