In what is being regarded as the new era for iPhone with the arrival of 5G, Apple has finally launched much-anticipated iPhone 12 and iPhone 12 mini. Featuring edge-to-edge Super Retina XDR displays and a new Ceramic Shield front cover, the iPhone 12 series will be available in five aluminum finishes, including blue, green, black, white, and red. Mind you! Pre-orders for Apple iPhone 12 will start on October 16, while the device will be available for purchase on October 23. On the other hand, the iPhone 12 mini can be pre-ordered on November 6. The iPhone 12 mini will hit the stores on November 13.
Expressing excitement to bring these impressive new capabilities to our customers with iPhone 12 and iPhone 12 mini, Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said, “We’re once again pushing the boundaries to deliver incredible computational photography advancements, Super Retina XDR displays, and the biggest leap in durability in iPhone history with the new Ceramic Shield front cover. Available in two great sizes, iPhone 12 and iPhone 12 mini take design to a new level in a new form factor that’s as beautiful as it is durable, and makes it easier than ever for customers to find the perfect iPhone to fit their lifestyle.”
With the most 5G bands on any smartphone, Apple iPhone 12 variants provide the broadest 5G coverage across the globe. These models also feature Smart Data mode along with faster download speeds, higher quality video streaming, FaceTime in HD, and more.
Mind you! A14 Bionic is the first chip in the smartphone industry built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.
Talking about the design, Apple revealed that “The elevated new design of the 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini are as beautiful as they are durable. And iPhone 12 mini is the smallest, thinnest, and lightest 5G smartphone in the world, re-architected to pack all the technology of iPhone 12 into a delightfully compact size, while still delivering an impressively large and immersive edge-to-edge display.”
Featuring a sleek new flat-edge design with an aerospace-grade aluminum enclosure and combined with the Ceramic Shield front cover, Apple iPhone 12 and iPhone 12 mini feature all-screen Super Retina XDR displays, a 2 million-to-1 contrast ratio for true blacks, a HDR viewing experience and almost twice the peak brightness of iPhone 11. These handsets come leading IP68 rating for water resistance up to 6 meters for up to 30 minutes.
On the camera front, Apple iPhone 12 and iPhone 12 mini comes with computational photography features enabled by A14 Bionic and a new dual-camera system. It features the Ultra-Wide camera and a new Wide camera with an ƒ/1.6 aperture that provides 27 percent more light for even more amazing low-light photos and videos. Moreover, Night mode and Deep Fusion now on all cameras enable users to experience brighter pictures and better contrast.
Besides these feature, the much-awaited iPhone 12 showcases the first camera to shoot HDR video with Dolby Vision to help Apple loves capture, edit, and share cinema-grade videos natively on iPhone. The iPhone 12 and iPhone 12 mini provide improved cinematic video stabilization.
Furthermore, both iPhone 12 models come with MagSafe that enhances wireless charging to deliver a unique experience to iPhone by providing up to 15W of power. Customers can also expect innovative MagSafe accessories from third-party manufacturers.
Available in Australia, China, Germany, Japan, the UK, the US, and more than 30 other countries and regions, Apple iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and red starting at $799 and $699, respectively.
Additionally, one can also avail iPhone 12 for $22.87 a month or $549 with trade-in and iPhone 12 mini for $18.70 a month or $449 with trade-in from apple.com, in the Apple Store app, and at Apple Store locations. The devices can be further purchased via Apple Authorized Resellers and select carriers.