Apple’s much-awaited AirPower wireless charging pad has officially been cancelled by the company on Friday. The announcement comes as a very rare news by the Cupertino-based company as Apple had earlier announced about the AirPower in 2017, where it said that it would start selling the product in 2019. But pulling the plug from one of its major products it not what the company is known for.
Earlier, the company even released some marketing photographs of the AirPower, but then it delayed the launch of the product. And now, in one final move, Apple cancelled its wireless charging platform – AirPower. According to Apple, the reason behind the cancellation of the device is that the AirPower is unable to meet the high standards set by the company about its products.
Dan Riccio, Apple’s senior vice president of hardware engineering said, “After much effort, we’ve concluded AirPower will not achieve our high standards, and we have cancelled the project. We apologise to those customers who were looking forward to this launch.”
Rumours about the launch of the device was doing the rounds since last year. There were articles and videos coming of the product till last week showing how it would work and would revolutionise the Apple product’s charging. Earlier this week the company held a launch event where it unveiled some of its services like the Apple TV+, Apple News subscription service, Apple card etc.
The AirPower too was expected to launch at the same event. But the fans of Apple were disappointed that the product wasn’t even showcased. It was also expected to be in the markets this time around, but now it seems like it won’t be possible anymore.
RIP AirPower. Apple confirmed that the wireless charging mat “will not achieve our high standards.” https://t.co/5ZdkNZ0pD1
— Twitter Moments (@TwitterMoments) March 29, 2019
The news about the cancellation comes as Apple is trying to diversify its revenue by expanding its product line-ups – hardware as well as software – and deliver more products to the users. It should be noted that Apple had been telling its customers about the wireless charging since the launch of iPhone 8, which came with the wireless charging capability.
Even the Apple Watch is able to charge wirelessly, and it was last week when the company released their new updated AirPods wireless earbuds capable of wireless charging. The Apple’s devices are able to charge wirelessly through third-party wireless chargers, too. But Apple’s cancellation of its own wireless charger, AirPower, which it had teased the fans for years comes as a very big surprise.
Dan Riccio also said that Apple might launch some sort of wireless charger in the future, he said that the company is “committed to push the wireless experience forward.”
So, a day might come in the future where we might get to see an Apple’s wireless charger, but that day is not today.
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