It seems as if Apple won’t be stopping anytime soon in bringing out new services with its branding on it. It was last month when we saw the Cupertino based technology giant launch more than five products and services. These included the Apple TV streaming service, Apple Music and Apple News among others. And now, expanding its online presence in the extremely competitive world of video streaming, Apple has launched its “Apple TV” channel. The Apple TV channel can be found on YouTube.
But it should be noted that the Apple TV YouTube channel is dedicated to the company’s TV application. The newly launched Apple TV YouTube channel will offer its viewers the trailers of upcoming shows, movies, behind the scenes commentary and interviews. Also, show clips along with videos highlighting Apple’s own original content can be found here. Earlier, we saw that Apple had been creating original content for its Apple TV video streaming platform. The new YouTube channel seems to be a way for the company to spread the word about features and programs being offered on its app. According to a report by MacStories, the YouTube channel will also show the trailer and the Carpool Karaoke previews. These are popular among the fans, as the report said.
But there is a piece of good news too – the channel might be free of advertisements. This should definitely make the experience much better for the viewers on the application.
Nevertheless, it seems strange that the company has launched the Apple TV’s YouTube channel for promotion at a time when the TV app doesn’t have much videos or content.
Coming to the behind-the-scenes clips and footage, interviews which the Apple TV’s YouTube channel has uploaded isn’t even on the Apple TV application. And most of the trailers on YouTube are unavailable in the TV app. Since the unreleased movies and shows do not show in the Apple TV’s content database list.
Even though Apple TV has been announced, the company will launch the redesigned Apple TV app in May 2019. It will be part of its tvOS 12.3 and iOS 12.3. Even though the TV app of Apple have exclusive content as well as some popular shows and films, it is yet to be seen what kind of content the YouTube channel of the application will publish.
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