With the release of new and branded audio streaming services in India like Spotify or YouTube Music, existing music streaming services like Amazon Music, Gaana and Apple Music are facing a massive competition. As Spotify and YouTube both are well-known and veteran brands in this field, more and more people want to try the two services out.
Just a month after the launch of YouTube Music and Spotify, Apple Music has reduced its subscription rates in India. The new subscription rates are –Rs 49 per month for students, Rs 99 per month or Rs 999 per year for individuals, and Rs 149 per month for families. Earlier, Apple Music charged Rs 60 per month for students, Rs 120 per month or Rs 1,200 per year for individuals and Rs 190 per month for families.
The Rs 99 per month plan of Apple Music for individuals brings it in direct competition with other music streaming services such as Google Play Music, Gaana, Hungama Music, JioSaavn, Wynk, and the newly launched YouTube Music. All the aforementioned music streaming services cost Rs 99 per month for individual subscription as well. Out of all these music streaming platforms, only YouTube Music comes with a family subscription plan which is priced at Rs 149 per month.
It should be noted that Apple is known for its costly and premium services. But now that it has reduced the prices of its Apple Music streaming platform, Spotify has become the most expensive music streaming platform of all the above-mentioned names. Spotify’s subscription costs Rs 59 per month for students, Rs 119 per month or Rs 1,189 per year for individuals.
The price of Amazon Music, which users can also get by being an Amazon Prime member can also be tagged as expensive. Amazon Music has a subscription costs of Rs 129 per month or Rs 999 per year which makes its monthly plan more expensive than Spotify’s. But with an annual plan of Rs 999, makes it less expensive than the Spotify’s which costs Rs 1,189 annually.
It is not the first time that a music streaming platform is cutting its prices as Gaana and JioSaavn recently slashed their renewed annual subscription rates which now costs Rs 299.
Even though Apple Music has slashed its prices but people in India rarely pay for these services so paid music service doesn’t have too much of a market in India.
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