Apple celebrates Black History Month with handpicked launches and special content honouring the Black community and culture. This collection includes a limited-edition Apple Watch Black Unity Sport Loop, as well as a new watch face and iPhone wallpaper that go well with it.
Beginning in February, users will be able to explore brand-new activations, such as the Smithsonian’s series of Apple Maps Guides, Dr. Jelani Cobb’s TV and movie collections, and more. Additionally, through its Racial Equity and Justice Initiative (REJI), Apple is extending its support to five groups whose mission is to empower Black and Brown communities by fostering creativity through technology.
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Apple Watch and iPhone
The word “Unity” is woven abstractly into the band of the Black Unity Sport Loop of the Apple Watch using red, green, and black yarns that honour the Pan-African flag, while a special layering of yarns gives the letters a feeling of three-dimensionality. The Unity Mosaic watch face also features geometric patterns in green, black, red, and yellow. As the minutes change, each number morphs into a different form. With the new Unity wallpaper for their Lock Screen, iPhone users can also express their support.
Currently available for pre-order on apple.com and in the Apple Store app, the Black Unity Sport Loop will go on sale for $49 on January 24 in some Apple Store locations (US).
App Store
Apps and games that develop innovative solutions for Black communities in fields like music, finance, and gaming will be highlighted on the App Store. Dot’s Home, a 2022 App Store Award-winning game created to inform users about housing discrepancies suffered by communities of colour, and financial wellness applications like Goalsetter, Altro, and CapWay that are providing the neighbourhood with financial resources are among these apps and games. The App Store will also highlight a number of apps that enable users to listen to, watch, and learn about the significance of this creative movement in both the past and present in order to commemorate the 50th anniversary of hip-hop culture.
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Apple Music
Apple Music will highlight the countless ways that Black musicians and artists have improved music and culture across all genres via improvisation, healing, reinvention, and other means. Users can also listen to fresh episodes of The Message and additional radio shows on Apple Music 1, Country, and HITS. The For Us, By Us playlist will be updated to include expressions of resiliency and resistance.
Apple TV App
The dean of the Columbia University School of Journalism and a staff writer at The New Yorker, Dr. Jelani Cobb, has selected a number of television shows and movies for viewers to view via the Apple TV app. The focus of this year’s collections is on narratives that highlight three distinct pillars: “Freedom in Black,” “Love in Spite Of,” and “The Mosaic.” The theme of the collection is “The Matter of Black Lives.”
Apple Fitness+
Special workouts on Apple Fitness+ will feature tracks honouring Black musicians, and JoAnna Hardy, a Fitness+ trainer, will lead a new meditation specifically for Black History Month. A new edition of Time to Walk, an audio series showcasing some of the most inspirational people in the world, will be made available via Fitness+ on January 30.
Apple News
Apple News will feature engaging articles, interviews, and audio stories about the Black experience in America throughout the month. These stories will include viewpoints and analysis from renowned journalists.
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Apple Podcasts
Beginning on February 1, Apple Podcasts will feature shows from producers Bridget Todd, Bob the Drag Queen, Monét X Change, and Apple Music’s Ebro Darden that represent the omnipresence of Blackness — the ways that Black music, media, spaces, and theory positively influence our understanding of the world and one another. Additionally, a custom selection of podcast recommendations chosen by Black disruptors will be available for listeners to peruse.
Apple Books
Apple Books will highlight its Read More Black Authors collection throughout Black History Month, providing readers and listeners with excellent books and audiobooks in a variety of genres.
Apple Maps
The Smithsonian developed a series of guides for Apple Maps to highlight significant sites in the century-long civil rights movement (1900-1957, 1960-1978, 1980-2020). Users can peruse the Guides to discover more details on the occasions, figures, and locations that have influenced the history of the country.
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