Last year was not a very good one for Apple. Some iPhones got banned in China and Germany and the Cupertino based technology giant saw its first full year fall in revenue in India, which is one among its most important markets. But at least the year ended on a good note for the company as customers across the globe spent $1.22 billion on Apple’s App Store during the 2018 holiday season. In fact, they even made a single-day record by spending $322 million on the App Store on New Year’s Day.
According to Apple’s statement, the spending on App Store topped $1.22 billion between Christmas eve and New Year’s eve. Speaking about this, Apple’s Senior Vice President of Worldwide Marketing, Phil Schiller said, “The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million.”
He further added, “Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang.”
It is worth noticing that it was announced by Apple earlier this week that App Store helped its services revenue to reach an all-time high during the holiday quarter. Apple also said that its services set new all-time records in a number of categories, which includes App Store, Apple Music, Cloud Services, Apple Pay, and the App Store’s search ad business.
The company gave further insight into this by saying, “Gaming and self-care were the most popular categories of app downloads and subscriptions during the holidays.” Apple CEO Tim Cook wrote a letter to investors earlier this week that said that the technology giant expects revenue of approximately $84 billion. We should mention that initially, the company’s expected revenue ranged from $89 to $93 billion.
However, if we leave the iPhone business aside, the revenue of the company grew 19% year-over-year, and this included an all-time record revenue from Apple’s Services, Wearables and Mac. Cook said in his letter, “Services generated over $10.8 billion in revenue during the quarter, growing to a new quarterly record in every geographic segment.” The technology giant next quarter’s results will be out on January 29.
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