The Taiwanese electronics giant, Asus, has partnered with Flipkart to launch a new category of Products in India. The company has also launched a dedicated microsite on the e-commerce portal which says the collaboration between both companies is a transformation partnership for radical innovation that is #ThoughtfullySimple. Besides this, the Asus Zenfone 8 Series is also to hit the Indian stores soon. The launch has been confirmed by a teaser web page which has gone live on the company official website in the country.
Leon Yu, Regional Director, India and South Asia, ASUS said, “India has the stature of the home market within ASUS and we are deeply committed to the needs of our Indian consumers and the Indian Market. To enable and help millions of our Indian customers to digitally access education, e-commerce, social interaction and work. Flipkart has been our long-term strategic partner to bring path-breaking innovations to the Indian market. We are very happy and strongly believe this collaboration will bring about a radical change in the digital lives of Indians.”
As per the latest dedicated microsite which has been created on Flipkart the strategic partnership between Asus and Flipkart will kick off on June 15 at 12 noon. With this collaboration, the company aims to launch a new category of affordable and simple products in India. Both the e-commerce and electronics brands are yet to reveal the details about the launch but the speculations suggest that the company is going to launch a new Chromebook from Asus.
Ajay Veer Yadav, Senior Vice-President, Mobiles, Electronics and Large Appliances at Flipkart said, “As India’s home-grown e-commerce marketplace, Flipkart continues to meet customers’ evolving requirements with its widest selection of products and delivering it in a safe and hygienic manner across the country. In this endeavour, Asus has been a long-standing partner with its best-in-class technology solutions and I’m excited to take this partnership ahead with the upcoming launch of a new range of its offerings aimed at simplifying digital access for millions of Indians and I expect it to become a customer favourite.”
Besides this Asus has also begun teasing the Asus 8Z series aka Zenfone 8 in India. The latest teaser page conforms to the India launch which has gone live on Asus India official website. To recall, the flagship smartphone series was introduced globally in May this year. Due to a surge in COVID-19 cases in India, Asus Zenfone 8 Series launch was deferred. However, the company still went ahead with the global launch.
The company’s head in India Dinesh Sharma also took to Twitter to make an announcement, “To all Fans asking me about our new smartphone’s India launch – the answer is yes. The team is relentlessly working towards the same and we will announce the launch date soon. Deeply appreciate your enthusiasm. Watch this space for more info https://asus.in/new-phone”
As of now, the company has not yet revealed any launch date but the launch is expected to happen later this month or in the first week of August. The Asus Zenfone 8 Flip was launched at €799 for the 8GB RAM with 256GB of storage that translates to Rs 70,648. Whereas the price of the Asus Zenfone 8 6GB RAM with 128GB storage is set at €599 that translates to Rs 52,966, 8RAM with 128GB storage at €669 (approx Rs 59,159) and 8RAM with 256GB storage at €729 (approx Rs 64,461). Lastly, the 16GB RAM with 256GB storage will be available with a price tag of €799 that translates to around Rs 70,648.
Earlier the device was spotted through a Google Play supported devices listing. As per the listing, both Zenfone 8 Indian variants with model code I006D have been codenamed as “ASUS 8Z”. Whereas ZenFone 8 Flip has been listed as its original name but the device is most likely to come with an ASUS 8Z Flip branding in India.
Speaking of the specifications, the Asus Zenfone 8 Flip features a 6.67-inch Samsung AMOLED display with 1,080×2,400 pixels of resolution, 90Hz refresh rate support and Corning Gorilla Glass 6 protection. The device ships ZenUI 8 on top of Android 11 and is powered by a Qualcomm Snapdragon 888 processor paired with 8GB of LPDDR5 RAM and 256GB of UFS 3.1. Moreover, the device packs a 5,000mAh battery supported by 30W fast charging tech.
Asus Zenfone 8 features a 5.9 inch AMOLED display, a 120Hz refresh rate and HDR10+ support. There is a Qualcomm Snapdragon 888 SoC under its hood with up to 16GB of LPDDR5 RAM and 256GB of UFS 3.1 storage. The phone supports 30W HyperCharge with a 4,000mAh battery.
This handset has a fixed dual camera set up that includes a 64-megapixel Sony IMX686 primary sensor with an f/1.8 aperture and a 12-megapixel Sony IMX363 ultra-wide-angle camera with Dual PDAF that also supports 4cm macro photography. Upfront there is a 12-megapixel selfie camera.
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