HomeNewsFacebook should seek permission before tracking users across apps: Apple’s Tim Cook

Facebook should seek permission before tracking users across apps: Apple’s Tim Cook

Facebook has asserted that the new iOS 14 policy will have a harmful impact on many small businesses.

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After Facebook criticised Apple’s privacy policy, the tech giant’s CEO Tim Cook has said that the users should have the choice over the data that is being collected about them and how it’s used. In a Twitter post, he further added that Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first.


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In an official blog post, Facebook spoke in support of small businesses stating that Apple’s new iOS 14 policy will have a harmful impact on many small businesses that are struggling to stay afloat and on the free internet that we all rely on more than ever.

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Giving an overview of what Apple is doing, Facebook mentioned that Apple is “creating a policy — enforced via iOS 14’s AppTracking Transparency — that’s about profit, not privacy. It will force businesses to turn to subscriptions and other in-app payments for revenue, meaning Apple will profit and many free services will have to start charging or exit the market.”

Additionally, the Mark Zuckerberg-led company added that Apple is also hurting small businesses and publishers who are already struggling in a pandemic. “These changes will directly affect their ability to use their advertising budgets efficiently and effectively. Our studies show, without personalized ads powered by their own data, small businesses could see a cut of over 60 percent of website sales from ads. We don’t anticipate the proposed iOS 14 changes to cause a full loss of personalization but rather a move in that direction over the longer term,” said Dan Levy, VP Ads and Business Products.

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Asserting that Apple is not playing by their own rules, Facebook claimed that the Cupertino-based tech giant’s own personalized ad platform isn’t subject to the new iOS 14 policy.

“We disagree with Apple’s approach, yet we have no choice but to show their prompt. If we don’t, we’ll face retaliation from Apple, which could only further harm the businesses we want to support. We can’t take that risk,” added Levy.

Meanwhile, Apple has announced AirPods Max, innovative wireless headphones that bring the magic of AirPods to an over-ear design with high-fidelity sound. This newly-launched audio gadget combines a custom acoustic design, H1 chips, and advanced software to power computational audio for a breakthrough listening experience with Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio. With a price tag of Rs 59,900, AirPods Max comes in five gorgeous colors, including space gray, silver, sky blue, green, and pink.

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