In a big change, the social media giant Facebook is planning to add its name to Instagram as well as on WhatsApp. Facebook will rebrand both the apps as “Instagram from Facebook” and “WhatsApp from Facebook”.
The social media platform also notified its employees about the changes that come under antitrust rules which are examining to get hold of both Instagram as well as WhatsApp new names. The detachment from both the apps has assisted the company to keep away from any kind the humiliation that came from Facebook in the past. To add its name to Instagram and Whatsapp has been shocking as well as confusing that reflects the self-sufficiency that the units have operated under the Social media platform’s regulations.
However Mark Zuckerberg CEO, Facebook expressed that he is disturbed because facebook does not get acknowledgment for the development of Instagram and WhatsApp. However, it is being expected that associating both the app will perk up the company’s branding with consumers.
Bertie Thomson, a Facebook spokeswoman, has verified the brand name’s transformation to Instagram and WhatsApp by Facebook. She said, “We want to be clearer about the products and services that are part of Facebook,”. However this it, not the first time the company has taken such a move the company made use of akin branding for its supplementary products similar to Workplace. The workplace is the company’s venture chat tool.
‘from Facebook’ trade name will enable people to spot the Facebook app within the app the stores. Its users will be able to notice it when they log on to their accounts as well as it can be observed in different places like app stores.
A few months ago the Company’s CEO Mark Zuckerberg left behind its lieutenants to bring together the messaging systems at the back of the company’s apps with an objective to permit its users to exchange a few words with them. In order to improve both the apps, the company has taken many steps over the past year. Last year the co-founder of Instagram as well as Whatsapp all of a sudden left Facebook. Whereas Mr. Zuckerberg substantiated them with Facebook’s old veteran executives.
To recall in 2012 the Social media giant Facebook got hold of Instagram for $1 billion USD. At that time Instagram had more than 10 million users across the globe and was mounting speedily. Immediately after two years the company acquired the mobile messaging service WhatsApp for $22 billion when it had 200 million users. And now both the apps have more than 1 billion users (together) across the world.
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