Flipkart has announced the timeline of its biggest flagship event of the year, The Big Billion Days – which will commence from October 16th. The 6-day sale will focus on delivering its promise of a wide range of products with great value propositions to existing and new consumers, while providing growth opportunities to MSMEs and sellers across the country.
Asserting that The Big Billion Days stands for a spirit of festivity and joy, Kalyan Krishnamurthy, CEO – Flipkart Group, said, “This festive event continues to focus on Flipkart’s commitment to provide value for consumers, opportunities for growth for MSMEs and sellers, and employment generation through e-commerce. Through strong partnerships with brands and sellers we have tapped into the power of interconnected businesses and technology to bring consumers a wide range of products at great prices at their doorsteps this festive season.”
The Big Billion Days this year will bring exciting and stellar offers each hour, brought by lakhs of sellers and thousands of brands across categories. Further, Flipkart Plus customers will also enjoy an ‘Early Access’ on October 15th. Interestingly, Flipkart consumers will also get to utilize their ‘Super Coins’ as they shop on the platform to get ‘Rewards Pass’ for never-before deals and up to 2,000 bonus coins for additional shopping.
In order to pave the way for an inclusive and consumer-centric shopping experience, Flipkart has enabled new and convenient payment offerings on its platform during The Big Billion Days as the consumers will be able to avail a 10 percent instant discount through their SBI Debit and Credit Cards.
Additionally, no-cost EMIs will be made available to consumers through offers from Bajaj Finserv EMI cars and other leading bank credit and debit cards. Flipkart has also collaborated with Paytm to offer assured cashback to consumers paying through Paytm Wallet and Paytm UPI, to expand the reach of seamless shopping. Debit-card EMIs on select cards (with no minimum balance) and Flipkart Pay Later continue to bring credit access to consumers.
Flipkart has enabled thousands of new sellers to join its platform in the last six months while hand holding them through their e-commerce journey including efforts such as free business incubation support for a limited period, insights in matters of product cataloguing, advertising and speed.
“To strengthen its existing supply chain capabilities, Flipkart has significantly expanded its Kirana onboarding program to include more than 50,000 Kiranas, who will in turn make last-mile deliveries to consumers in more than 850 cities. Through this initiative, e-commerce will become more personalized for consumers across the country while also creating additional income streams for its Kirana partners,” the company revealed.
Moreover, this festive season consumers will also experience 2GUD through its social commerce platform to witness an uninterrupted video shopping experience with their favourite influencers showcasing the best offers on the latest fashion trends, gadgets, beauty, and more.
Besides this, Indian celebrities like Amitabh Bachchan, Virat Kohli, Alia Bhatt, Ranbir Kapoor, Sudeep Kiccha, and Mahesh Babu will be seen in creative avatars as they engage with Flipkart’s The Big Billion Days event.