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Google Assistant joins suite of voice assistants on Samsung Smart TVs

This feature is currently available in the UK, France, Germany and Italy.

In order to enable the users to seamlessly control their smart home devices with a voice assistant, Samsung has announced that Google Assistant will join Amazon Alexa and Bixby to offer enhanced discovery abilities. Mind you! Google Assistant is fully integrated into Samsung Smart TVs and requires no additional downloads, hardware, or installation. According to the South-Korean giant, this feature on the smart TVs is currently available in the UK, France, Germany and Italy. It will be further introduced to 12 other countries by the end of this year.

Stating that the use of voice assistants on the Smart TVs has grown exponentially since Bixby’s launch in 2018, Seline Han, Vice President of Visual Display Business at Samsung Electronics, said, “With Google Assistant and Amazon Alexa now supported, we are inviting our consumers to ask even more of their Smart TVs.”

Samsung further revealed that the suite of leading voice assistants is now available on all 2020 4K and 8K QLED TVs, Crystal UHD TVs, The Frame, The Serif, The Sero and The Terrace, and is compatible with viewers’ existing voice assistant ecosystems.

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The support of voice assistant options allows the Samsung Smart TV users can now access their favorite entertainment and real-time answers on screen at a much faster pace. Besides this, the Samsung TV users can easily browse channels, adjust the volume, control playback and open apps by activating voice commands. In addition to finding new TV programs and films to watch, viewers can ask Alexa, Bixby or Google Assistant to provide the weather forecast, find out the latest game scores or play their favorite tunes.

With Google Assistant, viewers will also have access to the Google services they know and love to help streamline their days, including Google Search, Photos, Maps, Calendar and more. “By bringing Google Assistant to Samsung Smart TVs, we want to connect your living room with the rest of the smart home and help you better manage your day, across your favorite Google services,” said Jack Krawczyk Director, Product Management for Google Assistant.

With the integration of Amazon Alexa across Samsung’s Smart TVs earlier this year, it is available to Samsung Smart TV users in 14 countries globally. Amazon Alexa on Samsung Smart TVs aims to provide customers the convenience of voice control on Smart TVs while enabling them to gain access to their voice service of choice.

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