California-based technology giant Google has come out with a new look for its search results page on mobile devices. Speaking about the updated look, Google said that this change is aimed to help the consumers and users better understand where the information or the results are coming from. The changed look is currently limited to only a limited number of users but it will be rolled out on a global scale in the coming weeks. Although Google is changing its look for the mobile devices but it hasn’t mentioned if the new design will be brought to the desktop version of the website as well.
Google revealed the new design and the information about it through a blog post. In the blog post, the company wrote, “With this new design, a website’s branding can be front and centre, helping you better understand where the information is coming from and what pages have what you’re looking for.”
Talking about the changes made to Google’s mobile design, the new design will make the name of the website and the icons appear on the top of the result card. This will be followed by the page title and the description of the page. Earlier, the title of the page would appear at the top of the search results and it was followed by the URL (Uniform Resource Locator) of the page/ website name, which in turn was followed by the description of the page.
Earlier the search results which showed the ads was labeled in green. But now, in the new redesigned Google for mobile devices, the advertisements will be accompanied with a bold ad label and it will show up in the place of the website icon on the ads.
According to the search giant, the new updated design will give it an opportunity to add more useful action buttons to the search results. Google’s blog post states, “As we continue to make new content formats and useful actions available—from buying movie tickets to playing podcasts—this new design allows us to add more action buttons and helpful previews to search results cards, all while giving you a better sense of the web page’s content with clear attribution back to the source.”
Moreover, the company is also working on many other changes which it will bring to the mobile search platform in the coming months. Some of these changes include – AR search results, full news results etc.
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