For the first time in its 96 year history, LG Electronics is gearing up to share its vision for the home of the future at IFA 2020 virtually. Under the banner Life’s Good from Home, LG’s online exhibition booth will allow visitors to explore the company’s latest innovations from the comfort of their homes and mobile devices. Mind you! LG’s IFA 2020 press conference, which will take place in Messe Berlin on September 3 at 11:00 CEST, will be live-streamed on the LG Global YouTube channel.
“Under the banner of Life’s Good from Home, IP Park, CTO of LG Electronics, will present the future vision for consumers to enjoy a safer and more convenient home living as people world over settle into new lifestyle habits. LG ThinQ Home Solution, making its world debut at IFA 2020, is the company’s innovative response to the new normal and exciting vision for how our life will look in the future,” revealed the company.
As the IFA’s exhibition in Berlin has been cancelled this year, LG created its own physical smart home showroom in Korea to showcase how LG products work seamlessly together to deliver the best home experience possible.
For its IFA unveiling, K-pop star Henry Lau will take visitors on a virtual tour of the four-story home highlighting all the ways the home contributes to comfort and maximum sustainability using LG technology. The home tour will be accompanied by an interactive video of a family residing in an LG home, which viewers can customize based on their choices.
Moreover, LG’s virtual IFA booth will provide a compelling interactive experience of how the company is making home living more relaxing, efficient, and rewarding. The company added, “Visitors to LG’s IFA 2020 virtual booth will learn all about the benefits of the company’s comprehensive range of smart home appliances and integrated services by making their way through a variety of different zones.”
Meanwhile, with a virtual extension – the “IFA Xtended Space” – the physical event is complemented by live and on-demand streaming of presentations, match-making tools, and digital product demonstrations. The Xtended Space thereby is accessible for both on-site guests and all other interested participants around the globe. To participate in the IFA 2020 Special Edition, registration in advance is necessary. Registered participants will also receive access to the IFA 2020 Xtended Space, the digital extension of the IFA 2020 Special Edition.
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