The launch of Norton AntiTrack, a brand-new online privacy service, in India was announced by NortonLifeLock. Consumers’ internet searches are tracked and their personal information is collected by third-party businesses and websites. People can have more control over whether they leave a digital imprint by using Norton AntiTrack, which combines superior anti-fingerprinting technology with real-time tracker reaction and detection, blocking, and detection.
For Mac and Windows PCs, Norton AntiTrack is an application and browser plugin that assists users in maintaining their data privacy online. Anti-fingerprinting technology returns untraceable data to the sites visited, helping to obfuscate the user’s digital identity from monitoring and fingerprinting attempts without slowing down their Mac or PC or interfering with their web functionality. This anti-fingerprinting technology hides users’ distinctive identifiers, like their operating system, device, font size, screen resolution, and more, making it harder for businesses to follow and profile users by generating a digital “fingerprint” of them.
Consumers are followed online every day, according to the corporation. Every time a customer visits a website, they leave a digital trace of personal information that is compiled through cookies, fingerprinting, and profiling technology. This information may be utilised in a variety of ways outside of their control, including marketing initiatives to enhance user experience, targeted advertising and content, swaying their online behaviour and perhaps even their personal opinions. To build a comprehensive profile of a person’s online interests, this data may even be combined with other data.
Customers can stay in control and be aware of the tracking attempts that have been thwarted thanks to Norton AntiTrack’s ability to view and track third party attempts to collect their data. Customers can select whether they want to be tracked by third parties on a certain website using the user-friendly dashboard.
According to the corporation, Norton AntiTrack goes beyond standard private browsers and aids in preventing consumer profiling in ways that other products don’t.
The browsers supported by Norton AntiTrack include Safari, Google Chrome, Mozilla FireFox, and Microsoft Edge. Norton AntiTrack is available for Mac, Windows 10, and Windows 11 (with the exception of Windows 10 in S mode and Windows powered by an ARM CPU).
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