The Meta owned photo-sharing app Instagram shared the top meme trends and themes in India. The dominance of comedy memes, the prominence of topical memes like #sharktankmemes, and the rise of regional memes like #gujjumemes and #tamilmemes are examples of this. Reportedly Instagram is also launching a pilot for NFT support on its platform
Memers and creators from all over the world gathered virtually for the 2nd annual Global MemeCon (formerly known as Global Meme Summit), organised by Instagram, to discuss meme trends, share best practices, and celebrate memes culture. In Mumbai, an exclusive viewing party was held with top Indian mememers and creators in attendance, where trends from the Indian memeaverse were shared.
Paras Sharma, Director of Media Partnerships, Facebook India (Meta), said, “Trends from the Indian memeaverse highlight how memes to fuel culture and we’re glad to share them, so more people in the ecosystem understand the meme space even further. Now with Reels, memes have evolved from photos, GIFs, to short videos, and creative tools like Remix, collab and original audio, are helping accelerate creativity in memes all across India.”
Ankit Chauhan aka @oyeankit, a meme creator from Surat, whose rib-tickling memes have traversed the internet and travelled internationally too, was one of the speakers at the global MemeCon. He said, “It’s great to see the meme community come together and chart the ways and means by which memes can be intertwined with culture even further. I was glad to be representing India at the Summit and highlight some of my memes that have travelled from Surat to San Francisco and beyond, on Instagram!”
Top trends from the Indian memeaverse:
Most popular ‘meme’ types
- Comedy memes
- Crypto memes
- Gaming memes
- Astrology memes
Top followed meme hashtags in India
- Trending hashtags
Topical and cultural moments that created meme-storms
- Choti Bachi Ho Kya?
- Shark Tank India memes
- Your accent is so sexy
- Hera Pheri Memes
- Mr McAdams
Apart from this Instagram is also planning to support non-fungible tokens (NFTs), which are based on four blockchains: Ethereum, Polygon, Solana, and Flow. These blockchains have been selected as the first four networks on which Instagram will support NFTs. While Ethereum is the most popular platform for creating virtual collectables, Solana is not far behind. Most NFTs are now made to interact with their immediate digital environment, thanks to the rise of the metaverse world.
Initially, Twitter charged users to use the hexagonal NFT profile picture feature but Instagram clearly differs from Twitter. For the time being, Instagram does not intend to charge users for posting their NFTs on its platform.
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