Instagram Reels has been on the winning edge ever since TikTok was banned in India. Places like YouTube Shorts also tried to bank in on the ban, but the biggest winner is Instagram Reels. When it started users were able to make only 15 seconds Instagram Reels. However, as the days progressed users were allowed to make 30 seconds Instagram Reels. And now consumers can make up to 60 seconds of Instagram Reels.
The official Instagram handle tweeted on Twitter and said “Reels. up to 60 secs. starting today.”
Reels. up to 60 secs. starting today. pic.twitter.com/pKWIqtoXU2
— Instagram (@instagram) July 27, 2021
This has come as a surprise to many as the very Popular TikTok has already allowed up to 3 minutes on its platform. However, considering Instagram already has IGTV for longer videos, they would not want to eat into that features business. So, for shorter videos Reels makes sense and if you want to go up to 10 minutes then you can go to IGTV and publish a longer video there.
Both of which will be shown on Instagram. But many popular artists do say that Instagram Reels has got them the recognition, unlike IGTV. Also, the reach of Instagram Reels is much higher than IGTV.
Apart from the extended time upgrading, a previously available feature from IG stories makes its way for the Reel consumers. Users will also get caption stickers on Reels that transcribes audio to text. This feature was there only on stories but now Reels creators can also use it in their own videos. One thing to remember here, only English lyrics are available at the moment and there is no exact word on when other languages including vernaculars from India will be added to be part of this feature.
If you ask us, this is a good move to take on YT shorts, as many YouTubers are not in awe of the short format, as that is not monetized. Also, the recognition creators are getting from IG Reels is much higher than any other platform, at least in India. Even people from tier 2 and tier 3 towns have got good feedback from Instagram Reels.
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