Indian e-commerce marketplace Flipkart has today launched six new washing machine variants under its MarQ brand. With the launch of these new washing machines, MarQ now has seven models in Semi-Automatics, five in the Top Load segment and six models in the Front Load segment. The new line-up that has been launched is aimed at the catering needs of Indian households. All the new offerings are now available on Flipkart and are priced between Rs 11,499 and Rs 31,999.
The Washer plus Dryer washing machine boasts a ‘Ready to Wear’ function and the company says that the clothes come out of the wash with at least 90% dryness level. Flipkart has said that the washing machine is aimed at working Indians who are always on the move. The company has also mentioned that the washers in the front load segment come with in-built inverter technology and have a brushless DC motor that can help save more than 30% water and energy.
The newly launched washing machines also come with a ‘Tub Clean’ feature that provides the ability to auto clean at a 90-degree Celsius temperature in order to avoid microbial formation.
The MarQ by Flipkart washing machines also come with Auto-Balance technology that is supposed to keep clothes tangle free. The machines will ensure that the clothes washed in them get cleaned with gentle scrubbing. For this, they have a feature called Express Wash that assists in instant cleaning. The washing machines also come with ‘Buzz Free Operation’, that makes sure that the noise level stays less than 72 dB.
Commenting on the launch, Adarsh Menon, Head of Private Brands, Electronics and Furniture at Flipkart said, “Our in-house brand MarQ by Flipkart has always focused on giving our customers the industry-best features they are looking for, as well as value for money. Based on their feedback, we are continuously innovating and expanding our line of products. The new range of washing machines fills a crucial gap in the market and helps turn aspirations into reality. We will continue to deliver innovative technology and value to our customers through all our products.”
We should mention that MarQ by Flipkart initially ventured into the washing machine category in December 2017 when it launched its semi-automatic washers. The company has claimed that MarQ has seemed a tremendous interest from customers since then. It says that it has always tried to play a role in filling the need gaps in the market. MarQ by Flipkart tried to offer a great value proposition to Indian customers who want to buy home appliances with the latest features at affordable prices.
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