Meizu, a Chinese electronic company, made headlines last month when it announced the world’s first ‘holeless’ smartphone – Meizu Zero. Its highlight was its unique design, it had no physical buttons, no ports and no SIM-tray slot, which was unseen in the smartphones till now.
However, now Meizu’s CEO Jack Wong has said that the company’s Zero smartphone was just a ‘marketing gimmick’ and the Chinese electronics maker has no intentions of mass producing the handset in future.
Wong responded to a query on Meizu’s official forum saying, “This crowdfunding project was just the marketing team messing about. The holeless phone is just a development project from the R&D department, we never intended to mass-produce this project.”
The CEO’s response about the smartphone was quite clear that it would not be mass-produced anytime soon and it still is a ‘development project’ that used as a marketing stunt.
However, we should point out that even though it was labelled as a ‘development project’, Meizu had given out specifications of the smartphone. According to the company, the Meizu Zero smartphone would be powered by Snapdragon 845 SoC and will have a 12MP rear camera coupled with a 20MP telephoto lens with LED flash. The front camera would have a 20MP sensor with Face Unlock support. The company was asking for $1,299 (approximately Rs 92,400) for the smartphone on Indiegogo, which is a lot of money for a concept phone.
— MEIZU (@MEIZU) January 30, 2019
It is also worth adding that Meizu failed to reach its target of $1,00,000 (approximately Rs 70,04,550) on Indiegogo. If the company would have hit their fixed funding goal and announced that they weren’t planning on mass-producing the Meizu Zero smartphone, it would have looked bad on the electronics maker’s part. If this indeed happened, users could have filed a complaint against Meizu and it would have been bad for the company image and name. Even though it was a marketing stunt, Meizu failed to deliver on their promise and for this, they might lose faith of its customers and fans.