WhatsApp has announced a new feature called ‘Incognito Chat with Meta AI’, making it easier to have private chats about sensitive issues like personal issues, money, medical conditions, or job tasks. Conversations are ephemeral and not stored to ensure user privacy, using Meta’s Private Processing technology. The functionality will be rolled out gradually over the coming months along with a similar tool called Side Chat with Meta AI.
Incognito Chat with Meta AI on WhatsApp and the Meta AI app provides a way to have secret conversations with artificial intelligence. The new functionality prioritises user privacy by enabling interactions to take place in a “protected” environment that Meta cannot access. The application behind this feature is built on WhatsApp’s private processing capabilities, which are meant to allow invisible interactions while ensuring user data and privacy.
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The company, via blog post, said, “Today, we’re launching Incognito Chat with Meta AI on WhatsApp and the Meta AI app, a new way to have completely private conversations with AI. Built on top of WhatsApp’s Private Processing technology, Incognito Chat lets you talk to Meta AI in a way that is invisible to anyone else.”
This new feature, Incognito Chat, allows you to create temporary conversations that are visible just to you and allows you to handle messages securely. Most importantly, chats are never saved, and messages are self-destructing so that people may talk about distinct perspectives freely without any fear of privacy breaches.
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It further added, “Other apps have introduced incognito-style modes, but they can still see the questions coming in and the answers going out. Incognito Chat with Meta AI is truly private, meaning no one—not even Meta— can read your conversations.”
Availability
Meta views this privacy-centred chat functionality as a vital component of future AI engagements on WhatsApp. In addition, a new feature called Sidechat, which is protected by Private Processing, will be introduced to facilitate private assistance during active WhatsApp conversations.
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Incognito Chat is expected to be launched on both WhatsApp and the Meta AI app in the near future, further enhancing user privacy and interaction quality.
