Meta has begun testing multiple new controls for a better user experience on the popular social media platform Facebook. The new controls will allow users to customise content in the news feeds. In addition to this, a new Topic Exclusion for business customers is also being tested on the platform with which the advertisers can run English ads.
While introducing new controls Facebook commented, “Today, we’re introducing a number of controls designed to give people and businesses the ability to tailor their News Feed experience. We are also announcing plans to collaborate with third-party partners to develop a brand suitability verification tool for News Feed.”
In order to make it easier for people to find and use News Feed controls to change their ranking preferences and customize their News Feed. People can now adjust the amount of content they see from their friends, family, Groups, and Pages, as well as the topics they care about, in their News Feed Preferences.
In addition to this Facebook is also making existing controls like Favorites, Snooze, Unfollow, and Reconnect more accessible. This will be accessible to a small percentage of people in countries around the world and gradually expand in the coming weeks.
“This is part of our ongoing efforts to give people more control over their News Feed, so they see more of what they want and less of what they don’t. As we test and learn, we’ll keep you updated on our progress.”
As mentioned earlier Facebook is also extending the Topic Exclusion controls for the News Feed test to a select group of advertisers who run English language ads. The advertiser topic exclusion control allows an advertiser to select a topic to help define how the ad will appear on Facebook, including in News Feed.
Advertisers can choose from three different topics: news and politics, social issues, and crime and tragedy. When an advertiser chooses one or more displayed topics, their ad will not be di people who have recently engaged with those topics in their News Feed.
In Ads Preferences, users using the app will be able to control how advertisers can reach them. This includes whether or not they are included in the three topics for Topic Exclusion controls for News Feed.
These features are said to arrive by the first quarter of 2022 with the update.
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