In order to bring the best-in-class Mi Store showroom experience in areas that have limited access, Mi India has launched ‘Mi Store on Wheels’ (MSoW) that will operate out of a Van and travel across towns covering a set journey and ensure presence in all the popular weekly haats and markets along the way. Mind you! The initiative will first pilot in Chhattisgarh, covering places right from Basna to Sankara and Bhawarpur to Pithora.
“We are hopeful and confident that MSoW will be a disruptor in changing the dynamics of the retail business in our rural markets. Following all the necessary hygiene and safety practices, while regulating crowds and maintaining social distance, MSoW outlets will be fully safe for consumers to visit. With this new initiative and having the largest exclusive single brand retail network, we are determined to reach the remotest of areas in the country and address the needs of customers, bringing the Mi Store experience to their neighbourhood,” said Muralikrishnan B, COO, Mi India.
As per Mi India, the company is working towards building future-ready experience and has introduced some special initiatives to ensure ease of purchase, keeping partners and customers safe, and fostering business continuity, further enabling its users and retail partners to connect in the post-COVID world.
It is worth noting that MSoW will have all the newly-launched 9 series models from Redmi, the Redmi 9, Redmi 9 Prime, Redmi Note 9, Redmi Note 9 Pro, Redmi Note 9 Pro Max, and Redmi 9A. Apart from smartphones, the store will also include products such as 32-inch and 43-inch Mi Smart TV, Mi Box 4K, Mi TV Stick, Mi CCTV Cameras, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, Mi Powerbanks, and Chargers.
In addition to this, to add to the customer delight, the moving store will also gather feedback from the customer on the products that customers want for the next time the MSoW arrives in their city.
The Mi Store on Wheels will ensure higher footfalls of customers from different clusters of markets. The brand has always been known for its innovative initiative and MSoW is another step in that direction by the company. Mi India currently has 75+ Mi Homes, 45+ Mi Studios, 8000+ Mi Preferred Partners and 4000+ Large format Retail partners along with 3000 Mi Stores.
During the recent pandemic-led lockdown in the country, Mi India launched its first omni-channel solution – Mi Commerce as a special initiative, with the intent to blur online and offline boundaries. The company believes that these physical stores will allow Mi Fans and consumers to experience and purchase some of the recently introduced offerings under the Redmi and Mi portfolio.