Micromax co-founder Rahul Sharma announced a comeback in the Indian smartphone market with its new “in” series of smartphones in the country. To recall the company was Number 2 smartphone brand in India till the year 2014 when the Chinese brand wiped out the home-grown company by offering phones at affordable prices. Today the company’s co-founder announced that it is going to re-enter in the Indian smartphone market with its “In” range of smartphones.
On the brand introduction of ‘in’, he said, “We are delighted to make a comeback in the India market with our sub-brand ‘in’. When you have the word India or ‘in’ on you, it gives you a sense of responsibility. The weight of a billion hopes. But bigger than anything is the pride it gives. Our endeavour is to bring India on the global smartphone map again with ‘in’ mobiles. India is one of the top five mobile gaming markets in the world, and with the ‘in’ brand we will provide a bona fide choice that will allow consumers to edge ahead with high performance-oriented products, without infringing on their privacy.”
Under the government Atmanirbhar Bharat mission to make India self-reliant the company has decided to make its comeback with its new “in ” series. “IN” is the company’s new sub-brand which stands for India and under this brand, the company will be bringing its first smartphone. As of now, the company hasn’t shared any details about its upcoming smartphone line-up yet but the company has shared a 2-minute short video on YouTube along with the Social media channels in which Rahul Jain talks about the company’s comeback with the launch of its new smartphone. He also shared a blue coloured retail box of the new device with “In” written on it.
Though he did not share much about its upcoming series the device has been spotted on the benchmarking website Geekbench. A device with the name Micromax In 1a has been listed on the website which confirms a MediaTek Helio P35 processor. The company’s first smartphone under the new In brand will be available in a 4GB of RAM and will run Android 10 out of the box. Other details about the phone remains a mystery for now.
Besides this a tipster named Sumukh Rao revealed that the new Micromax In series will be priced in between Rs 7,000 and Rs 15,000 and is expected to launch in the country early November.
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