This was the most logical step for a company like Micromax to head into. They have forayed into two in one categories of laptops. The company has launched Laptab, which is basically a tablet that can be put over a full QWERTY physical keyboard making it look like a laptop.
The concept is not new and has been tried out by many multi-national companies in the past. However, what the other companies could not provide and Micromax did is value for money. They nailed the pricing and have managed to keep the price under 15K (Rs 14,999 to be exact).
Micromax Laptab has a 10.1-inch WXGA IPS display on it that hides an Intel 1.83 GHz Atom CPU and 2GB DDR 3 RAM. The main USP of the device is its battery life. Micromax claims that this next gen tablet cum laptop can give users battery backup of 10 hours. That is far superior than most of the other machines in the category.
Microsoft Windows 8.1 makes an appearance on Micromax Laptab and users get the option to upgrade to Windows 10 for free (once it is released). Microsoft Office 365 also comes bundled in the package. On the other side, weight is on the higher side. With these machines one wants extreme portability. Micromax Laptab weighs 1.1 Kg, which is definitely bulky.
Commenting on the launch Mr. Vineet Taneja, CEO, Micromax Informatics Limited, said, “At Micromax, we have always believed in bringing the best in class and innovative devices to the consumers and have always aimed to bridge the gap between actual consumer device requirement and available device offering and hence, the Laptab promises to bridge the same at a very consumer friendly price point. Today’s launch marks our entry into the PC segment, where we intend to drive category growth and not only garner an available market share. We believe that our vision complements the initiatives for Digital India, and we will be launching a range of exciting products over the next few months in the category.”
Micromax Laptab also has 2 MP fixed focus front and rear cameras. To store and download files to, the company has also given it 32GB internal memory. For connectivity Micromax Laptab has Wi-Fi, Bluetooth and a SIM slot for 2G/3G data streaming. Laptab will start its sales in India by May 6 exclusively on Amazon.in. Overall, the device seems like decent buy, but will it be successful (unlike many others)? Only time will tell.
Key features of Micromax Canvas Laptab– LT666
- Intel Atom Processor Z3735F (2M Cache, up to 1.83 GHz)
- Windows 8.1 (free upgrade to Windows 10) and Office 365
- 1-inch WXGA IPS Display
- RAM 2GB DDR3L
- 32GB Flash Memory
- 10 Hours Use Time
- 2MP FF Rear Camera & 2MP FF Front Camera
- Wi-Fi, Bluetooth v4.0, 1 Micro USB and 1 USB 2.0
- SIM slot for Data Access only (2G/3G)
- USB Ports to plug in SATA drive and other peripherals
- Weight – 1.1kg
- Price: Rs 14,999
