Showcasing solidarity with the #StopHateForProfit campaign, several organisations have already announced that they will pause all Facebook and Instagram advertising for the month of July. Now latest reports have revealed that Microsoft and PlayStation has also joined the bandwagon calling for Facebook to take stronger action to stop its platforms from being used to fan the flames of racism and hate.
According to a Bloomberg report, a person familiar with the matter requesting anonymity has revealed that Microsoft has temporarily halted global advertising spending on Facebook Inc. and Instagram citing the reason that its ads are placed next to inappropriate content.
The report further added that in 2019, Microsoft had pumped out around $116 million on advertising on Facebook becoming the Mark Zuckerberg-led company’s third-largest advertiser last year. In the month of May, Microsoft had started halting spending on its advertisement on Facebook and Instagram in the US only. However, now it has implemented this strategy across the globe, the report added.
Mind you! This boycott by Microsoft has come days after the tech giant had announced that all Mixer sites and apps will redirect users to Facebook Gaming. Transitioning the Mixer community is a key part of a broader effort that Xbox and Facebook Gaming are embarking on, bringing new experiences and opportunities to Facebook, where every month more than 700 million people play a game, watch a gaming video, or interact in a gaming Group.
Other than Microsoft, PlayStation has also joined the #StopHateForProfit campaign to stop advertising on Facebook and Instagram for the time being. As per a statement issued by PlayStation, “In support of the #StopHateForProfit campaign, we have globally suspended our Facebook and Instagram activity, including advertising and non-paid content, until the end of July. We stand for working (and playing) together for good.”
Meanwhile, Twitter has started labelling tweet for violating the Twitter Rules. It had also labelled Trump’s tweet for violating the Twitter Rules about glorifying violence. However, Twitter had determined that it may be in the public’s interest for the Tweet to remain accessible. In the labelled tweet, Trump highlighted the protests and riots taking place in Minneapolis, Minnesota after the death of George Floyd in police custody. Calling the protesters “thugs”, the US President tweeted, “Just spoke to Governor Tim Walz and told him that the Military is with him all the way. Any difficulty and we will assume control but, when the looting starts, the shooting starts. Thank you!” When the hidden tweet was reposted later by the official White House Twitter account, Twitter had once again labelled the post.
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